https://ir.lib.ncu.edu.tw/handle/987654321/60778 Search the Channel s https://ir.lib.ncu.edu.tw/simple-search https://ir.lib.ncu.edu.tw/handle/987654321/99340 title: 以內容來源作為體驗線索： 探究 AI 與人類創作者如何形塑消費者反應;Content Source as an Experiential Cue: Investigating AI vs. Human Generators in Shaping Consumer Responses abstract: 本研究隨著 AI 生成內容的快速普及，消費者如何感知並回應 AI 與人類創作的素材已成為重要課題。本研究以非營利咖啡廳為影片情境，探討內容來源與呈現形式對體驗反應與消費行為的影響。透過共 8 組影片條件（AI 腳本、人類腳本、AI 製作影片、人類製作影片）×（NPO 標籤揭露 vs. 無揭露組）進行受試者間實驗，共取得 795 份有效樣本。結果顯示，AI 生成影片與人類影片在體驗與行為意圖上的差異有限，內容來源對消費者意圖的影響相對較小；相較之下，具備腳本敘事、字幕與背景音樂的完整腳本設計可顯著提升感官、情緒與關係體驗，並進一步預測購買意圖與口碑意願。研究結果也指出非營利組織不應僅依賴 NPO 標籤，而應透過多模態敘事設計來提升顧客參與與行動意圖。此結果有助於協助提升企業、非營利組織在生成 AI 內容的傳播內容上的設計，並可作為相關人士參考之實務依據。;With the rapid popularization of AI-generated content, how consumers perceive and respond to materials created by AI versus humans has become a critical research topic. This study investigates the influence of content source and presentation format on experiential responses and consumer intention, using a non-profit café as the video setting. Through an 4 × 2 between-subjects experimental design to investigate the effects of the content source (AI generated script vs. AI generated Video vs. Human generated script vs. Human generated video) and disclosure condition (a nonprofit cafe vs. a cafe) we collected 795 valid samples. Key Findings: The difference between AI-generated videos and human-created videos in terms of experience and behavioral intentions was limited. The content source had a relatively small impact on consumer intention. In contrast, a comprehensive scripted design featuring a clear narrative, subtitles, and background music significantly enhanced consumers’ experiences, and further predicted both purchase intention and word-of-mouth intention. The findings also suggest that non-profit organizations should not rely solely on the NPO label. Instead, they should utilize multimodal narrative design to boost customer engagement and action intent. These results help businesses and non-profit organizations better understand how to manage AI-generated content and can serve as a practical reference for relevant people. <br> Fri, 06 Mar 2026 10:45:01 GMT https://ir.lib.ncu.edu.tw/handle/987654321/99338 title: The Impact of Minimalist Design on Female Consumers′ Purchasing Behavior in Skincare Products abstract: 隨著護膚品需求的持續增加以及簡約包裝設計的日益流行，現今許多美妝品牌紛紛採用極簡設計來包裝其護膚產品。本研究探討了簡約包裝設計對消費者行為的影響，特別是對知覺價值和購買意圖的影響。研究運用了刺激-有機體-反應（SOR）模型，分析簡約設計如何影響消費者情緒，以及這些情緒是否會顯著影響購買意圖。此外，研究也探討了世代差異和地區差異對消費者對簡約包裝設計反應的調節作用。 本研究透過網路問卷調查收集資料，對象為來自台灣及國際地區的護膚品女性消費者，共回收318份有效問卷，並使用結構方程模式（SEM）進行假設檢驗分析。研究結果顯示，簡約設計顯著提升護膚產品的知覺價值，尤其對於 X 世代等較年長的消費者來說，他們較容易欣賞簡約設計所帶來的功能性與實用性。相比之下，千禧世代和 Z 世代等年輕消費者則更加關注品牌真實性、社會影響力和包容性。 本研究有助於深入了解包裝設計如何影響不同世代的消費者行為，並為希望增強行銷策略與提升消費者參與度的護膚品牌提供寶貴見解。研究結果亦指出，未來的研究可進一步探討地區差異與永續性在塑造不同市場消費者對簡約設計偏好中的角色。;With the growing demand for skincare products and the increasing popularity of minimalist packaging design, many beauty brands have adopted this style for their skincare lines. This study investigates the influence of minimalist packaging on consumer behavior, with a particular emphasis on perceived value and purchase intention. Utilizing the Stimulus-Organism-Response (SOR) model, the research examines how minimalist design affects consumer emotions and whether these emotions have a significant impact on purchase intention. The study also investigates the moderating effects of generational and regional differences on consumer responses to minimalist packaging design. Data was collected via an online survey targeting female skincare consumers in Taiwan and abroad, resulting in 318 valid responses. Structural Equation Modeling (SEM) was used for hypothesis testing and analysis. The results indicate that minimalist design significantly enhances the perceived value of skincare products, particularly among older generations, such as Generation X, who appreciate the functionality and practicality of minimalist design. In contrast, younger generations, such as Millennials and Generation Z, tend to prioritize brand authenticity, social influence, and inclusivity. This study offers valuable insights into how packaging design influences consumer behavior across different generations, providing practical guidance for skincare brands seeking to refine their marketing strategies and enhance consumer engagement. The findings also suggest that future research could explore how regional differences and sustainability influence consumer preferences for minimalist design in various markets, thereby informing readers about potential future research directions. <br> Fri, 06 Mar 2026 10:44:34 GMT https://ir.lib.ncu.edu.tw/handle/987654321/99336 title: 碳捕捉、利用與封存 (CCUS) 設施建造商業模式建立與經濟評估分析：以台灣林口燃煤火力發電廠改建為例;Business Model Design and Economic Evaluation of CCUS Construction: The Case of Retrofitting Linkou Coal-fired Power Plant in Taiwan abstract: 碳捕捉、利用與封存（CCUS）一直被視為緩解氣候變遷的重要選項之一。然而，CCUS專案的經濟可行性仍具有不確定性，這樣的狀況阻礙了潛在的投資與 CCUS 的建設發展。本研究提出以發電廠本身及合作各方的商業模式設計以界定 CCUS 改造的成本和收入來源，並使用淨現值（NPV）計算方法對台灣林口火力燃煤發電廠進行經濟評估。此外，本研究設定了一個基本利率，並且在專案期間的某些情景中根據五個風險調整因素進行調整，形成一個動態的利率組合。最後本研究還進行了因素以及其比率敏感性分析，以找出在專案期間影響經濟價值的重要因素。 情境分析的結果顯示，政策機制和政府支持以及國內碳定價機制在 CCUS專案成功中扮演著最重要的角色。另外即使面臨強烈反對或公眾接受度低，CCUS 專案仍具有經濟可行性，但其經濟價值會因此而大幅下降。在因素敏感性分析中，碳定價水準、碳信用額分配方法、二氧化碳利用方法等因素，都在CCUS 的專案成功中起著至關重要的作用。在因素比率敏感性分析中，發電容量下降率、碳定價上升率、碳信用額下降率、二氧化碳封存與利用比率、CCUS 成本減少率以及二氧化碳排放捕捉率等因素皆為 CCUS 專案的成敗關鍵。 本研究建議未來研究應利用實際數據，設計更複雜的情景，探索因素之間的互動，並開發更精細的風險量化方法，以計算 CCUS 的專案真實價值。 關鍵字：碳捕捉、利用與封存(CCUS)、商業模式設計、經濟評估分析、淨現值 (NPV)、情境分析、因子敏感性分析;Carbon Capture, Utilization, and Storage (CCUS) has been viewed as an important option to mitigate climate change. However, the economic feasibility of CCUS remains uncertain and hinders potential investment and the deployment of CCUS projects. This study proposes the business model design to define the costs and revenue streams in the CCUS construction, including the plant itself and other parties, and conducts an economic evaluation for the Linkou coal-fired power plant in Taiwan employing the Net Present Value (NPV) calculation method. In the analysis, a basic rate is set to be adjusted during the project period in a certain scenario with five risk adjustment factors, creating a dynamic rate trend. The factor sensitivity analysis is also conducted to find the important factors influencing the economic value during the project. The results in the scenario analysis show that the policy mechanisms and government support as well as the domestic carbon pricing mechanism play the most important role in the success of the CCUS project. The CCUS project is still economically viable even with strong opposition, or a low public acceptance, but the value can decrease dramatically. In the sensitivity analysis, the factors, including operation capacity decrease rate, the carbon price level, its decline rate, the carbon quota allocation methods, the CO2 utilization method, the CO2 storage to utilization ratio, the CCUS cost reduction rate, and the capture rate of CO2 emission, all plays vital roles in the success of the CCUS project. Future works are suggested to utilize empirical data, design more complex scenarios, discover the interaction between the factors, and develop a more sophisticated risk quantification method to evaluate the real value of CCUS projects. Keywords: Carbon Capture, Utilization, and Storage (CCUS), Business Model Design, Economic Evaluation, Net Present Value (NPV), Scenario Analysis, Factor Sensitivity Analysis <br> Fri, 06 Mar 2026 10:44:17 GMT https://ir.lib.ncu.edu.tw/handle/987654321/97936 title: A Study of Workload, Work-Life Balance, Job Engagement, and Helping Behavior: Exploring the Moderation of Core-Self Evaluation abstract: 營造一個正向、給予員工身心平衡的工作環境，對於提升員工留任意願具有關鍵的作用。本研究旨在探討核心自我評價、工作負荷、工作生活平衡、工作敬業度與助人行為之間的關聯性。本研究透過網路問卷進行資料蒐集，針對台灣地區之飯店從業人員，共回收有效問卷 225 份。本研究進行信效度分析、驗證性因素分析、皮爾森相關分析以及迴歸分析，以檢驗各變項間之假設關係。研究結果顯示：(1)工作負荷與工作生活平衡呈負向關聯；(2)工作生活平衡與工作敬業度呈正向關聯；(3)工作生活平衡與助人行為呈正向關聯；(4)核心自我評量對工作負荷與工作生活平衡之關係未具有顯著的調節效果。基於上述研究結果，本文提出管理意涵與未來研究之建議。;Fostering a positive and work-life well-balanced work environment is essential for employee retention. This research aims to investigate the relationships among core self-evaluation, workload, work-life balance, job engagement, and helping behavior. In addition, the moderation of core self-evaluation is also examined. Data were collected through an online survey targeting hotel employees across Taiwan, yielding a total of 225 valid responses. The collected data were analyzed using descriptive statistics, reliability and validity analysis, confirmatory factor analysis, Pearson correlation analysis, and regression analysis to test the hypothesized relationships among the variables. The results indicate that: (1) workload is negatively related to work-life balance; (2) work-life balance is positively related to job engagement; (3) work-life balance is positively related to helping behavior; and (4) core self-evaluation does not moderate the relationship between workload and work-life balance. Drawing on these findings, managerial implications and suggestions for future research are thus discussed. <br> Fri, 17 Oct 2025 04:10:17 GMT