https://ir.lib.ncu.edu.tw/handle/987654321/74832 Search the Channel s https://ir.lib.ncu.edu.tw/simple-search https://ir.lib.ncu.edu.tw/handle/987654321/98148 title: 影視產業成本管控策略分析 －以電視訪談節目為例;The Cost Control Strategy Analysis of the Film and Television Industry: A Case Study of Television Talk Shows abstract: 隨著數位科技快速演進與觀眾收視習慣的碎片化，影視產業正面臨劇烈變動與競爭壓力，傳統電視節目製作亦不例外。特別是在OTT平台崛起、廣告結構重組與製作預算壓縮的情況下，節目製作單位不僅須提升內容創新力，更須面對嚴峻的成本控管挑戰。本研究聚焦於電視訪談節目，分析其在製作流程中所面臨的成本控管問題與實務對應策略。 本研究透過半結構式深度訪談法，訪談四位具有豐富製作管理經驗的業界從業者，分析其在節目預算編列、資源調度、人力配置與拍攝執行等環節中的經驗與做法。研究結果顯示，成本控管已不僅為財務技術問題，而是涉及組織制度、跨部門溝通與流程彈性的整合性挑戰。研究亦發現，節目類型、製作規模與組織背景對成本策略有顯著影響。 本研究最終提出一套具操作性與彈性之成本管理策略模型，涵蓋制度化管理、資源共享與技術協作三大構面，作為業界未來精準預算管理與製作流程優化之參考依據。期望能為電視訪談節目之製作單位提供具體策略指引，亦填補學術界對非劇情節目成本控管議題之研究缺口。 ;The film and television industry is undergoing a transformative shift driven by digital disruption and the diversification of audience viewing habits. Traditional television production faces mounting challenges due to the rise of OTT platforms, restructuring of advertising models, and increasing expectations for high-quality, low-budget, and fast-paced content. Among various genres, talk shows, despite their relatively simplified production format, involve complex cost structures due to their high broadcast frequency, rapid content turnover, and intensive resource integration. This study focuses on cost control strategies in the production of television talk shows. Through in-depth interviews with four experienced producers from different organizational settings and analysis of pricing documents from Taiwan Public Television Service and SETTV, the research identifies key cost components, recurring challenges, and practical strategies adopted by the industry. Findings reveal that effective cost control is not solely a matter of financial management, but also requires integrated planning, human-machine collaboration, and organizational coordination. Based on empirical data, this study proposes a flexible and applicable strategic framework for cost management. It highlights three core pillars: institutionalized workflow management, interdepartmental resource sharing, and the strategic integration of digital technologies such as AI. The research aims to contribute both to academic literature and to the practical enhancement of cost-efficiency in non-fiction television production. <br> Fri, 17 Oct 2025 04:25:44 GMT https://ir.lib.ncu.edu.tw/handle/987654321/98145 title: 女性董事比率對企業財務績效之影響： 以台灣上市上櫃半導體產業為例;The Impact of Female Board of Directors on Corporate Performance: Evidence in Taiwanese Semiconductor industry abstract: 本研究以台灣2019至2024年上市、上櫃公司之半導體產業為研究對象，共計180家，探討公司治理中女性董事比率對企業經營績效之關聯，即探討女性董事比率對企業經營績效之影響。實證結果發現女性董事對企業經營績效並無顯著關聯性，真實地影響企業在推動經營績效的因素眾多，例如政府法規、企業治理、家族文化、董事會理念、決策等，並非完全決定於女性董事。;This study takes the semiconductor industry of listed and OTC companies in Taiwan from 2019 to 2024 as the research object, a total of 180 companies, to explore the relationship between female board participation and corporate operating performance, that is, to explore the impact of female board participation on corporate operating performance. The empirical results found that female directors have no significant correlation with corporate operating performance. There are many factors that truly affect corporate operating performance, such as government regulations, corporate governance, family culture, board philosophy, decision-making, etc., which are not entirely determined by female directors. After many studies, it is indeed pointed out that diverse boards have a positive impact on corporate operating performance. It is recommended that companies fully accept the participation of female directors on the board of directors for the goal of corporate sustainable development. <br> Fri, 17 Oct 2025 04:25:08 GMT https://ir.lib.ncu.edu.tw/handle/987654321/98142 title: 運動喜好及服裝色彩偏好與人格特質之關聯性探討;Exploring the Relationships Between Sports and Sportswear Color Preferences, and Personality Traits abstract: 近年來，企業在招募人才時日益重視人格特質的評估，但傳統測驗可能因求職者策略性作答而失真，社群媒體亦因隱私限制，使得從中擷取個人資訊以推測人格特質變得更加困難。因此，本研究旨在探索日常行為偏好是否能作為觀察人格特質的替代指標，特別聚焦於運動喜好及運動服裝色彩偏好與大五人格特質之間的關聯性。研究透過問卷調查法蒐集資料，共回收有效樣本822份，並透過多元線性迴歸分析與獨立樣本t檢定進行統計檢驗。 研究結果顯示，在運動喜好程度方面，球類運動的喜好程度與開放性和外向性人格呈顯著正相關；戶外運動的喜好程度與開放性、外向性和盡責性人格呈顯著正相關；室內運動的喜好程度與盡責性人格呈顯著正相關；且所有運動種類的喜好程度皆與情緒穩定性人格呈顯著正相關。在運動服裝色彩偏好方面，偏好紅色系和黃色系運動服裝與外向性人格顯著正相關，偏好綠色系運動服裝則與情緒穩定性人格顯著正相關。 整體而言，運動喜好與運動服裝色彩偏好皆與特定人格構面呈現顯著關聯，本研究建構出一套貼近日常生活情境的人格觀察模式，不僅為企業在人才甄選上提供參考價值，亦可運用於運動服飾設計及運動賽事活動之規劃等多元實務場域。;In recent years, companies have increasingly emphasized personality traits assessment when recruiting employees. However, the validity of traditional personality tests is often compromised by socially desirable responding. In addition, privacy concerns have made it difficult to infer personality traits from social media postings. To explore new possibility to assess personality traits without alarming people and intruding their privacy, this study strives to investigate the relationships between sports and sportswear color preferences, and personality traits. A total of 822 valid responses were collected through convenient sampling. The results showed that preferences for ball games were positively associated with openness and extraversion; tendency for outdoor sports were positively related to openness, extraversion, and conscientiousness; and penchants of indoor sports were positively correlated with conscientiousness. Inclinations to all types of sports were positively connected with emotional stability. In addition, a preference for red-toned and yellow-toned sportswear was positively associated with extraversion, while a preference for green-toned sportswear was positively related to emotional stability. The findings indicate that both inclinations of sports and preference of sportswear color are significantly associated with specific dimensions of personality traits. <br> Fri, 17 Oct 2025 04:24:43 GMT https://ir.lib.ncu.edu.tw/handle/987654321/98139 title: 原料價格與匯率波動對清潔劑原料企業之營運分析 abstract: 生活必需的合成清潔劑為石油化學產業鏈中一份子，而製成合成清潔劑主要原料為烷基苯，其合成清潔劑產品與上游石化原料皆與進出口貿易有相當的關聯，由於國際貿易多以美元作為主要交易貨幣，因此匯率波動亦為企業營運與資本市場反應的因素之一。故本研究以合成清潔劑原料產業之上游原料價格西德州原油、煤油、輕油、苯、乙烯、直鏈烷基苯與匯率變動，對上市櫃合成清潔劑原料產業的每月營收變動率與股價報酬率進行相關係數及多元迴歸分析。分析結果顯示，匯率對營收可能具潛在影響，但並非主要決定因素，石化原料價則會受價值鏈於上方原料價格影響，但油價、匯率與商品價格之間並不具有長期穩定均衡關係；而對合成清潔劑原料產業而言，原料變動主要對於市場投資人評價具正向影響，次要匯率則為考量因素之一，但非絕對。;Synthetic detergents, as essential household necessities, are an integral part of the petrochemical industry chain. Their primary raw material, linear alkylbenzene (LAB), links synthetic detergent products closely with upstream petrochemical inputs, forming strong interconnections with import and export trade activities. Given that international trade is predominantly settled in US dollars, exchange rate fluctuations are also considered a key factor influencing corporate operations and capital market performance. This study focuses on the synthetic detergent raw material industry by examining the effects of upstream input prices—West Texas Intermediate (WTI) crude oil, Kerosene, Naphtha, Benzene, Ethylene, and LAB—along with Exchange Rate fluctuations on the monthly revenue growth rate and stock return of listed detergent raw material companies in Taiwan. Using correlation analysis and multiple linear regression models, the results suggest that exchange rates may have a potential but limited impact on revenues and are not the primary determining factor. Prices of petrochemical raw materials are influenced by their upstream input prices; however, no stable long-term equilibrium relationship is found between oil prices, exchange rates, and product prices. For the synthetic detergent raw material industry, changes in raw material prices appear to have a more significant positive impact on investors’ market evaluations, whereas exchange rate fluctuations remain a secondary consideration rather than a decisive factor. <br> Fri, 17 Oct 2025 04:24:21 GMT