Effects of different packages on food product contagion: The moderating roles of mood states and product-related information

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題名:	Effects of different packages on food product contagion: The moderating roles of mood states and product-related information
作者:	林建煌;Lin, Chien-Huang;Shih, Li-Chin
貢獻者:	管理學院企業管理學系
關鍵詞:	Comparative analysis;Consumer behavior;Contagion;Contagion theory;Descriptive labeling;Emotions;Experiments;Food;Food packaging;Food products;Information;Internet;Moderators;Studies
日期:	2016-03-01
上傳時間:	2026-04-23 11:20:01 (UTC+8)
出版者:	London: Blackwell Publishing Ltd
摘要:	摘要： Across two experiments conducted for this research, it is evident that different moderators do play a role in the influence of food product contagion effects. This research focuses on how mood states or product‐related information moderate contagion prime and package type. Existing studies indicate that unsealed packages can enhance the extent of the contagion effects more than sealed packages. Study 1 showed that happy people experienced stronger positive contagion effects than sad or neutral ones and that they also demonstrated stronger effects on unsealed packages compared with sealed packages. Conversely, sad people significantly enhanced the extent of negative contagion effects and experienced stronger effects on unsealed packages. Study 2, however, revealed that people receiving positive product‐related information experienced stronger positive contagion effects on unsealed packages, whereas people receiving negative product‐related information showed stronger negative contagion effects on unsealed packages. This is the first study to discuss the chosen moderators on the contagion effect. Copyright © 2015 John Wiley & Sons, Ltd. 其他題名： J. Consumer Behav 出版者： London: Blackwell Publishing Ltd 出版日期： 2016-03 出處： Journal of consumer behaviour, 2016-03, Vol.15 (2), p.163-174 資源來源： EBSCOhost Business Source Premier (Provided by CARLI) 版權： Copyright © 2015 John Wiley & Sons, Ltd. 版權： Copyright Wiley Subscription Services, Inc. Mar-Apr 2016 版權： Copyright © 2016 John Wiley & Sons, Ltd. 識別號： ISSN: 1472-0817 識別號： EISSN: 1479-1838 識別號： DOI: 10.1002/cb.1561
顯示於類別:	[企業管理學系] 期刊論文

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