摘要： Hedonic shopping motivation often results in impulse buying, and the outcome or the process of impulse buying may results in post-purchase regret and consequently coping to deal with the regret. However, is it possible that when a consumer engages in hedonic shopping motivation, s/he has ＂prepared＂ to face the consequence to consider coping, even before impulse buying? Using structural equation modeling (SEM), a total of 310 valid questionnaires were collected to test the initial model of hedonic shopping motivation towards impulse buying, with direct path toward coping, and indirect path mediated by post-purchase regret. Based on the Modification Index, additional path from hedonic shopping motivation toward coping was added and re-analyzed, resulting in better fit. All research hypotheses were supported. 出版者： 淡江大學管理科學學系 出版日期： 2016-12-01 出處： International Journal of Information and Management Sciences, 2016-12, Vol.27 (4), p.329-338 資源來源： 華藝電子期刊 識別號： ISSN: 1017-1819 識別號： DOI: 10.6186/IJIMS.2016.27.4.2
