摘要： This study focuses on how the business type and technological learning mode, which a high-tech firm chooses based on its core competence, influence the firm's R&D strategies, which in turn affect firm performance. This study also explores how the interaction between a firm's business type and industry value chain stage affects the relationship between R&D investments and operating performance. We suggest that the linkage of R&D investments and operating performance will increase gradually, when firms move from contract manufacturing to own brand business. R&D investments can contribute more to performance when firms adopt the hybrid business type. Furthermore, R&D investments generate more significant benefits for the own brand companies than the contract manufacturers at the same stage of the industry value chain. R&D investments of the downstream contract manufacturers have a negative impact on firm performance. Regardless of business type, firms in the upstream (midstream) stage of the industry value chain outperform downstream stage firms in deriving benefits from R&D activities. Finally, the lagged effects of R&D investments on operating performance are affected by the interaction between business type and industry value chain. ► R&D performance increase when firms move from contract manufacturing to own brand business. ► R&D investments contribute more to performance when firms adopt the hybrid type. ► R&D lagged effects are affected by business type and industry value chain. ► R&D performance of downstream contract manufacturers is negative. 出版者： New York: Elsevier Inc 出版日期： 2012-02-01 出處： Technological forecasting & social change, 2012-02, Vol.79 (2), p.326-340 資源來源： Elsevier ScienceDirect Journals: Bodleian Libraries collection 版權： 2011 Elsevier Inc. 版權： Copyright Elsevier Science Ltd. Feb 2012 識別號： ISSN: 0040-1625 識別號： EISSN: 1873-5509 識別號： DOI: 10.1016/j.techfore.2011.05.008 識別號： CODEN: TFSCB3
