Toward A Stage Model of the International Franchise System Development: The Case of Taiwan and the USA  Toward A Stage Model of the International Franchise System Development: The Case of Taiwan and the USA

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题名:	Toward A Stage Model of the International Franchise System Development: The Case of Taiwan and the USA Toward A Stage Model of the International Franchise System Development: The Case of Taiwan and the USA
作者:	吳思涵;Su-han WU
贡献者:	企業管理研究所
关键词:	Models;Business Growth;Case Studies;International;Franchises
日期:	2003-06-17
上传时间:	2009-09-22 14:23:54 (UTC+8)
出版者:	國立中央大學圖書館
摘要:	none The prevailing use of the international franchise system throughout the world provides impetus for academic research in the international franchise system development. In this research, a stage model, termed as the Stage Model of the International Franchise System Development, was therefore proposed to provide insights for the process of developing the international franchise system successfully. The development of the proposed model take references from related literature and case studies on five Taiwan’s international franchisers in the food industry. Detailed challenges, problems, and opportunities at each stage were documented, and directions for the future research were provided.
显示于类别:	[企業管理研究所] 博碩士論文

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