What price do you ask for the &quot;extra one&quot;? A social value orientation perspective

NCUIR > School of Management at National Central University > Graduate Institute of Business Administration > journal & Dissertation > Item 987654321/31440

Please use this identifier to cite or link to this item: http://ir.lib.ncu.edu.tw/handle/987654321/31440

Title:	What price do you ask for the ";extra one";? A social value orientation perspective
Authors:	Lin,Chien-Huang;Lin,Hung-Ming
Contributors:	企業管理研究所
Keywords:	INDIVIDUAL-DIFFERENCES;5-FACTOR MODEL;CHOICE;WILLINGNESS;NEGOTIATION;MOTIVATION;OUTCOMES;GAIN
Date:	2007
Issue Date:	2010-07-06 17:45:47 (UTC+8)
Publisher:	中央大學
Abstract:	The concept of social value orientation was used to explore individuals' decisions in asking price when they had an "extra one" that someone wanted to buy. Results from an experimental study indicated that competitors' asking price was higher than those o
Relation:	SOCIAL BEHAVIOR AND PERSONALITY
Appears in Collections:	[Graduate Institute of Business Administration] journal & Dissertation

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