A stage model of international brand development: The perspectives of manufacturers from two newly industrialized economics-south Korea and Taiwan

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Please use this identifier to cite or link to this item: http://ir.lib.ncu.edu.tw/handle/987654321/31459

Title:	A stage model of international brand development: The perspectives of manufacturers from two newly industrialized economics-south Korea and Taiwan
Authors:	Cheng,JMS;Blankson,C;Wu,PCS;Chen,SSM
Contributors:	企業管理研究所
Keywords:	SMALL BUSINESS GROWTH;EXECUTIVE INSIGHTS;GLOBAL BRAND;SPONSORSHIP;STRATEGY;MARKETS;FIRM;STANDARDIZATION;GLOBALIZATION;CONSEQUENCES
Date:	2005
Issue Date:	2010-07-06 17:46:18 (UTC+8)
Publisher:	中央大學
Abstract:	A review of the literature has revealed that insufficient attention has been paid to the international branding process. Following in-depth interviews with eight manufacturers from South Korea and Taiwan, a stage model of international brand development i
Relation:	INDUSTRIAL MARKETING MANAGEMENT
Appears in Collections:	[Graduate Institute of Business Administration] journal & Dissertation

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