Avoiding anxiety, being in denial, or simply stroking self-esteem: Why self-positivity?

NCUIR > School of Management at National Central University > Graduate Institute of Business Administration > journal & Dissertation > Item 987654321/31475

Please use this identifier to cite or link to this item: http://ir.lib.ncu.edu.tw/handle/987654321/31475

Title:	Avoiding anxiety, being in denial, or simply stroking self-esteem: Why self-positivity?
Authors:	Lin,YC;Lin,CH;Raghubir,P
Contributors:	企業管理研究所
Keywords:	UNREALISTIC OPTIMISM;DEPRESSIVE REALISM;LIFE EVENTS;GAY MEN;RISK;JUDGMENTS;HEALTH;BEHAVIOR;AIDS;BIAS
Date:	2003
Issue Date:	2010-07-06 17:46:48 (UTC+8)
Publisher:	中央大學
Abstract:	This article studies the presence, resilience, and direction of the self-positivity bias under various conditions to examine the role of self-esteem maintenance as an important antecedent for the bias. Experiment 1 manipulates the perceptions of the uncon
Relation:	JOURNAL OF CONSUMER PSYCHOLOGY
Appears in Collections:	[Graduate Institute of Business Administration] journal & Dissertation

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