The effect of incidental affect on preference for the status quo

NCUIR > School of Management at National Central University > Graduate Institute of Information Management > journal & Dissertation > Item 987654321/31497

Please use this identifier to cite or link to this item: http://ir.lib.ncu.edu.tw/handle/987654321/31497

Title:	The effect of incidental affect on preference for the status quo
Authors:	Yen,HsiuJu Rebecca;Chuang,Shih-Chieh
Contributors:	資訊管理研究所
Keywords:	POSITIVE AFFECT;EMOTION SPECIFICITY;DECISION-MAKING;SOCIAL JUDGMENT;MOOD;ANGER;CHOICE;INFORMATION;OMISSION;SADNESS
Date:	2008
Issue Date:	2010-07-06 17:49:07 (UTC+8)
Publisher:	中央大學
Abstract:	The authors report results from four experiments that describe the influence of incidental affect on preference for the status quo. The first and second experiments, each using different affect induction methods, demonstrated that positive affect increase
Relation:	JOURNAL OF THE ACADEMY OF MARKETING SCIENCE
Appears in Collections:	[Graduate Institute of Information Management] journal & Dissertation

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