筆記型電腦代工產業以少量多樣及異業結盟突破規模經濟發展之個案研究none

NCUIR > School of Management at National Central University > Executive MBA > Electronic Thesis & Dissertation > Item 987654321/44338

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Title:	筆記型電腦代工產業以少量多樣及異業結盟突破規模經濟發展之個案研究none
Authors:	蕭有志;Yu-chih Shiao
Contributors:	管理學院高階主管企管碩士班
Keywords:	異業結盟;規模經濟;代工產業;筆記型電腦;ODM/OEM industry;Economies of scale;Notebook;Horizontal alliances
Date:	2010-06-23
Issue Date:	2010-12-08 15:00:12 (UTC+8)
Publisher:	國立中央大學
Abstract:	隨著電子資訊技術的發展，筆記型電腦在人們日常生活工作中占了越來越重要的地位，其市場需求日益增加。自2000年臺灣筆記型電腦代工產業發展迅速全球佔有率突破50%，在全球筆記型電腦產業中佔有重要地位。然而在產業擴張的同時出現了惡性競爭，產能過剩，自由品牌缺失等種種問題。2008年發端於美國次貸危機的金融危機席捲全球，使全球經濟遭受了嚴重的衝擊。臺灣的筆記型電腦產業也遭受了較為嚴重的衝擊。雖然由於市場對於筆記型電腦的需求仍高，整體產值因而仍能順勢增長，但是由於筆記型電腦降價趨勢仍舊持續，所以對於我國筆記型電腦代工廠商而言困難依舊。本文透過系統全面的介紹了臺灣筆記型電腦代工產業的發展歷史，現狀及問題，清楚的闡述了規模經濟與異業結盟的概念，在避免走低價格惡性競爭的前提下為臺灣筆記型電腦產業發展提供一條新的道路，單純依靠規模的量的擴大是難以應對激烈的競爭，產業的發展要在質上有一定的進步，同時把握產業鏈的整體發展，加大上下游產業的控制，將使產品在市場上更有競爭力，公司在產業?更有生命力，以使臺灣筆記型電腦產業健康的發展，為國民經濟做出更大的貢獻。以藍天電腦為例，建議企業參考藍天電腦以價格和成本為導向，專注追求利潤而不擴大生產規模。透過不斷地開發出屬於各個市場特色的產品；積極於大陸市場創辦「百腦匯」大販賣場，走少量多樣與異業結盟的方式，最終開拓出屬於自己企業的一片天地，為臺灣筆記型電腦代工產業要走出當前的發展困境提供借鑒及成功經驗。As computing technology develops, laptop computers take an increasingly important role and continue to have an ascending demand. The industry of sub-manufacturing in Taiwan has developed rapidly since 2000 and claims over 50% market share worldwide, which earned Taiwan an important position in the global laptop industry. However, with the expansion of the industry, a number of problems also appeared such as cut-throat competition, production capacity surplus, and the lack of independent brand. In 2008 originated in the U.S. sub-prime mortgage crisis in the financial sectors swept the world, so the global economy suffered a serious blow. Taiwan's notebook computer industry has also suffered seriously. Because the market demand for notebook computers remains high, the overall value of the industry still continues to grow and thus the firms in the industry were able to homeopathy. But due to the price cutting trend in notebook industry, competition in the industry remains to be very difficult for many notebook OEM manufacturers. This study gives a systematic but all-rounded description of the developing history and current situation of sub-manufacturing industry of notebook computers in Taiwan and raises the problems they faced. A clear exposition of the economies of scale and the cross-industry alliance concept are addressed for providing a way out of the vicious competition and the ever lowering prices of the notebook computer industry. Relying solely on size expansion is difficult to cope with fierce competition. While quality improvement is a key area of development, controlling the overall development of the industrial supply chain as well as the upstream and downstream industries will make the products more competitive, increasing the vitality of the Taiwan's notebook computer industry and thus making a greater contribution to the national economy. This study takes “Clevo Co.” as an example to provide suggestions to other companies to be more price and cost oriented and concentrated on profit rather than expanding the production scale. By developing products with different features, setting up computer superstores with enterprises from Mainland China, developing a small quantity of production with high diversity, and establishing cross-industry cooperation, the company finally has made its strategy a success. This may give the whole industry some inspiration about how to help itself out of current predicament and seek for a further success.
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