汽車租賃事業前進中國之經營策略分析-以A公司為例none

NCUIR > School of Management at National Central University > Executive MBA > Electronic Thesis & Dissertation > Item 987654321/44341

Please use this identifier to cite or link to this item: https://ir.lib.ncu.edu.tw/handle/987654321/44341

Title:	汽車租賃事業前進中國之經營策略分析-以A公司為例none
Authors:	林科宇;Ke-yu Lin
Contributors:	管理學院高階主管企管碩士班
Keywords:	汽車租賃;中國市場;China market;car leasing
Date:	2010-06-25
Issue Date:	2010-12-08 15:00:21 (UTC+8)
Publisher:	國立中央大學
Abstract:	中國之汽車租賃市場蓬勃發展，但現實上存在著許多議題，本研究以台灣赴中國投資之個案公司為例，說明汽車租賃業在中國所遭遇之市場環境、法令規範與相關之配套措施與個案公司因應的經營策略。並於研究最末提出對中國當局的相關的建議。This research is concerned with problems about vigorous car leasing market in China, including government’s policies, laws, environment, and takes a Taiwan company that compete against other participators in China. Finally, this reseach suggest the authorities to solve the problems.
Appears in Collections:	[Executive MBA] Electronic Thesis & Dissertation

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