Antecedents of trust in online auctions

NCU Institutional Repository > 管理學院 > 資訊管理學系 > 期刊論文 > Item 987654321/51799

jsp.display-item.identifier=請使用永久網址來引用或連結此文件: http://ir.lib.ncu.edu.tw/handle/987654321/51799

题名:	Antecedents of trust in online auctions
作者:	Chiu,CM;Huang,HY;Yen,CH
贡献者:	資訊管理學系
关键词:	PSYCHOLOGICAL CONTRACT VIOLATION;TECHNOLOGY ACCEPTANCE MODEL;USER ACCEPTANCE;ORGANIZATIONAL JUSTICE;ELECTRONIC COMMERCE;INFORMATION-TECHNOLOGY;DISTRIBUTIVE JUSTICE;SUPPLIER FAIRNESS;PERCEIVED JUSTICE;PLANNED BEHAVIOR
日期:	2010
上传时间:	2012-03-27 19:06:27 (UTC+8)
出版者:	國立中央大學
摘要:	Customer loyalty or repeat purchasing is critical to the online auction sellers' survival and success. Previous research has established that online repeat purchase intentions are the product of buyer assessments of trust in the online seller. Previous research has also affirmed the importance of justice perceptions in engendering trust. These perspectives, however, have been examined independently by IS and management researchers. By integrating these two perspectives, a richer understanding of buyers' underlying beliefs and subsequent repeat purchase intentions can be gained. In the research model, bidding justice is proposed as a formative second-order construct driven by distributive justice, procedural justice, interpersonal justice, and informational justice. Bidding justice is hypothesized to positively affect trust in the community of sellers, which in turn is hypothesized to positively affect repeat purchase intentions. Data collected from 412 buyers in Yahoo-Kimo's online auction marketplace provide support for the proposed model. The study shows that trust is a significant positive predictor of buyers' intentions to repeat purchase. The study also shows that the four dimensions of justice are important components of bidding justice, which in turn has a strong positive effect on trust in the community of sellers. Implications for theory and practice and suggestions for future research are discussed. (C) 2009 Elsevier B.V. All rights reserved.
關聯:	ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS
显示于类别:	[資訊管理學系] 期刊論文

文件中的档案:

档案	描述	大小	格式	浏览次数
index.html		0Kb	HTML	493	检视/开启

在NCUIR中所有的数据项都受到原著作权保护.

社群 sharing

数据加载中.....