供應商先行者優勢探討-以宸鴻科技為例;Supplier First-Mover Advantage-TPK Holding Co.

NCUIR > School of Management at National Central University > Executive Master of Business Administration > Electronic Thesis & Dissertation > Item 987654321/53225

Please use this identifier to cite or link to this item: http://ir.lib.ncu.edu.tw/handle/987654321/53225

Title:	供應商先行者優勢探討-以宸鴻科技為例;Supplier First-Mover Advantage-TPK Holding Co.
Authors:	吳永祥;Yung-Hsiang Wu
Contributors:	企業管理學系碩士在職專班
Keywords:	先行者優勢;個案研究;觸控面板產業;irst mover advantage;Case study;Industry of touch window
Date:	2012-01-10
Issue Date:	2012-06-15 20:34:55 (UTC+8)
Abstract:	現今，不少台灣高科技製造業已進入低毛利、甚至微毛利的時代。要回到過去高利潤的時代，已經相當困難。因此，思考如何發掘企業生存利基與拓展企業核心競爭力是當前重要的議題。而先行者策略的實行，便是一項相當具有競爭力決策。在對手進入市場前，企業藉由先佔的優勢來阻止、減緩或者限制競爭者採取行動的機會，以維持廠商本身的優勢及市場地位。本研究以宸鴻科技為例，以個案分析的方式，探討其成為先行者的驅動因子。研究結果發現，除了Lieberman and Montgomery (1988)所提出的幸運與企業專精技術的兩個因子外，另外還需加上協同合作的因子，才能圓滿說明宸鴻先行者優勢建立的來源。Today, the high-tech industry has entered a low-margin, and even micro-margin situation. Back to the high profit has become very difficult. How to explore niche market and extend of core competitiveness of enterprises is currently an important issue. The first-mover advantages strategy implementation is a very competitive decision-making. Before competitors enter the market, the firm have preemption advantage to slow or limit competitors action to keep its strengths and market position. TPK is a real example. So we use case study method to explore and study what are the factors for first mover advantage. The results showed that, except Lieberman and Montgomery (1988) proposed firm proficiency and luck of the two factors, we found another factor is collaboration with in order to satisfactorily explain TPK first-mover advantage to establish the source.
Appears in Collections:	[Executive Master of Business Administration] Electronic Thesis & Dissertation

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