本文探討以不同面向的企業社會績效(氣候環境、勞資關係、慈善及整體CSR)和財務績效之間的關係為何。透過CR Magazine「企業公民一百強」(100 Best Corporate Citizens)2012的問卷，針對篩選出的246家台灣上市公司建構出CSR資料庫，其CSR表現作為企業社會績效之代理變數。在OLS模型之下財務績效則以ROE、ROA、Tobin's Q作為衡量的依據，檢視前期財務績效(FP)與下期企業社會績效(CSP)之間的關係，及隨後企業社會績效和未來財務績效的關聯。最後在四因子模型下，以股票報酬作為財務績效之代理變數，觀察市場對於不同CSR表現的投資組合，所給予的回應。實證結果發現，過去財務績效表現較佳確實能顯著提升下期的企業社會績效。隨後表現較佳的企業社會績效也顯著有益於未來的財務績效，形成一個良性的循環。而以本文方法透過CSR單一構面和整體表現區分出績效表現不同的投資組合，透過四因子模型發現，至少在CSR上表現最佳和次佳的投組都有顯著正的平均超額報酬。甚至整體CSR表現最佳投組比起表現最差的組別，有顯著正的平均超額報酬差異，也顯示了好的企業社會績效能提升其財務績效。; This paper examines the relationship between disaggregate corporate social performance (Climate change and Environmental, Employee relations, Philanthropy, and Composite CSR) and financial performance. We build the corporate social responsibility database for 246 Taiwan listed companies of our sample by the year 2012 questionnaire of 100 Best Corporate Citizens from CR Magazine. The score of disaggregate corporate social responsibility is being the proxy of corporate social performance. Using the OLS model, we evaluate the relation between former FP and following CSP, subsequently the CSP and the coming FP which is measured by ROE, ROA and Tobin's Q. Under the 4-factors model, we address the stock return to be the FP proxy and observe the reaction from market. The results show that the better former FP can improve the following CSP and afterward the better CSP can strengthen the coming FP that becoming the virtuous circle. In addition, the portfolios which are distinguished by our method depending on different CSR dimensions reveal that the best and the second best of them at least hold average excess return. Furthermore, the portfolio of best CSR composite performance shows the significantly positive average excess return above the worst one. It also shows the better CSP leading the better FP.
