商業模式數位模擬系統開發與經驗傳承之研究 -以「2013 Inception 決策模擬系統專題」為例;The Development and Experience Learning of Inception 2013, A Business Model Based Decision Simulation System - A Case Study

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題名:	商業模式數位模擬系統開發與經驗傳承之研究 -以「2013 Inception 決策模擬系統專題」為例;The Development and Experience Learning of Inception 2013, A Business Model Based Decision Simulation System - A Case Study
作者:	鍾政樺;Chung,Cheng-hua
貢獻者:	會計研究所
關鍵詞:	事業模式;數位模擬系統;經驗傳承;8+ Business model;digital simulation systems;experience learning
日期:	2014-07-04
上傳時間:	2014-10-15 17:03:11 (UTC+8)
出版者:	國立中央大學
摘要:	現今企業面臨的挑戰是如何迅速的因應外部環境改變和如何使公司保持獲利和永續經營。由於電腦科技的進步，使得模擬工具成為現代管理者面臨這些挑戰的最有利武器。模擬技術在決策分析上已扮演非常重要之角色，許多模擬系統不斷推陳出新，今日結合娛樂與學習也成為重要的一環。模擬系統要能完整模擬一家公司經營情形和對外部環境因應才能應用在實務上，Inception以動態事業模式架構開發，更能描述現實公司經營情況，讓教學從理論轉向應用在實務上。『Inception事業模式與決策模擬系統』是一個網路應用的管理教育系統，它以「8十事業模式」作為系統設計的基本架構，目的在於提供學員一個在動盪環境下經營企業的學習平台。 Inception是一個寓教於樂的教學系統，它可以容納多個團隊在一個虛擬實境中，體驗企業如何面對錯縱複雜的經營問題並擬定因應對策。本系統主要的特點為學員可以透過競賽過程體驗系統思考、學習事業模式的概念，並以事業模式作為企業經營的分析架構，規劃並執行各種策略性及營運性決策，達成企業價值創造的目標。本研究承接Inception 2010、2011、2012決策模擬系統，開發出Inception 2013系統，更加完善系統功能，並在財務方面全面提升決策功能，完整反映公司財務循環。 Inception開發專題是以承接方式來做改善，故承接時需要詳細交接項目清單和有系統方式交接，但是卻沒有完善程序承接系統錯誤經驗和上一屆寫系統時所碰到的情況，無法使新團隊更快進入狀況。本研究結果發現專題開發案在金錢不足、人力不足、經驗不足和時間受限等許多限制下，專題成員的向心力和組員凝聚力是專題成功的關鍵因素。 ;One of the challenges that corporate faces today is effective and efficiently making adjustments to the changes of the environment whilst maintaining investor interest and sustainable development of the organization. Due to the advancement of modern technology, computerized simulation modules have become the most useful tools for the management to take on these challenges. Simulation tools have become an integral part of management decision analysis, new simulation systems come into the market every day. A key characteristic of the new simulation systems is the user-interactive features and making it fun for the user to learn and use this system. A simulation system is required to simulation an organization’s full operation and its reaction to external changes to be able to give a realistic result, “Inception” is built on the basis of an active business model framework, allowing it to have a more realistic representation of the real organization, and allow the theories to be applied to the real situation. The “Inception Business Model and Decision simulation System” is an internet based management education system, it is designed on the basis of the “8 + Business Model” to give learners a learning platform that represents the rapidly changing real world environment. ”Inception” is also a fun education tool, it is able to host multiple groups in the same environment, and allow the groups to experience the changes in the environment, react to those changes, as well as reacting to other groups reactions. The main features of “Inception“ is that learners can experience systematic thinking process, learn the concept of business modeling, all though the process of competition in the system with other groups, and learn to achieve the corporate vision of their group through strategic planning and execution based on their business models. This Inception 2013 research is a continuation of the Inception 2010、2011、and 2012 simulation system. It has increased functionalities in all areas and has specifically added full financial decision making functions to the module, to realistically reflect the financial cycle of an organization. The “Inception” is a continuous development project, and all improvements and advancements to the project are made as an upgrade to previous versions. It is therefore imperative to have a detailed and systematic hand-over process from one project team to the next. The current project team had difficulties in the initial project hand over as the previous hand over process does not include a trouble-shooting manual and debugging log. The research team has concluded that small scale projects that have the limitations of insufficient monetary and human resources, as well as having limited experience and short time frames, the key to the project success is the members’ motivation and team work.
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