企業生命週期於成長期之多角化策略分析

NCUIR > School of Management at National Central University > Executive MBA > Electronic Thesis & Dissertation > Item 987654321/70342

Please use this identifier to cite or link to this item: http://ir.lib.ncu.edu.tw/handle/987654321/70342

Title:	企業生命週期於成長期之多角化策略分析
Authors:	王自強,;Wang,Tzu-Chiang
Contributors:	高階主管企管碩士班
Keywords:	生命週期;多角化;併購;life cycle;diversification;M & A
Date:	2016-05-16
Issue Date:	2016-06-04 12:53:34 (UTC+8)
Publisher:	國立中央大學
Abstract:	本研究以個案研究方式，探討成長中的企業，其多角化經營的策略之契機和關鍵成功因素，並結合個案公司在多角化後的財務績效進行分析與探討。本研究發現，以多角化策略進行併購時，必須考量被併入產品之生命週期是否與企業現有經營中之其他產品生命週期相當，若產品間之生命週期相差過大，則難以體現經營與財務上的綜效。此外，企業主應檢視本身所擁有之資源，仔細評估風險可能來源，測試其成功機率。最後，應根據產業洞察力、策略願景、組織能力與營運環境之不確定性等內外在因素，慎選所欲購併之企業，以達成企業持續成長之目的。;This case study explores the timing and the key success factors for companies at growth stage to pursue diversification strategy and also examines the financial performance after the diversification. The findings show that when doing M & A activities, companies have to consider the consistency of the product life cycles between the acquiring firms and the acquired firms. In addition, they also need to take the resources available, the potential risks and the probability of success into account. Finally, they have to carefully select the target firms in M & A based on the industrial insight, strategic vision, organizational abilities and the environmental uncertainty etc.
Appears in Collections:	[Executive MBA] Electronic Thesis & Dissertation

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