物流業甲公司之營業所管理制度檢討

NCUIR > School of Management at National Central University > Executive MBA > Electronic Thesis & Dissertation > Item 987654321/71851

Please use this identifier to cite or link to this item: http://ir.lib.ncu.edu.tw/handle/987654321/71851

Title:	物流業甲公司之營業所管理制度檢討
Authors:	郭駿燊;Kuo,Chun-Shen
Contributors:	高階主管企管碩士班
Keywords:	物流公司;營業所;系統思考;logistics company;sales office;system thinking
Date:	2016-07-07
Issue Date:	2016-10-13 13:57:53 (UTC+8)
Publisher:	國立中央大學
Abstract:	甲物流公司的成長面臨瓶頸，採取營業所司機從事商品銷售，與縮減人力來因應，卻產生負面效果。本次研究利用訪問與系統思考環路分析，有以下發現：一、推動司機銷售可能愈無成效，且容易形成惡性循環。二、減少客服反將拉升提高業績的壓力。司機從事商品銷售，與縮減人力，會產生與原先策略預期相反的效果。系統思考環路，可以清楚的分析導致這個結果的整體因果關係。研究最後，也提出未來能使甲物流公司繼續成長的研究方向建議。;Company A, the focus of this study, is a major logistics company in Taiwan. This study looks into one of its operations office that handles allocation of facilities and human resources in trucking operations. Facing a slow growth situation, Company A assigned its drivers with sales responsibilities, in order to reduce total manpower. There were negative effects as a result of the move. This study interviewed key staffs and employed the system thinking loops approach to analyze the problem. Results shows that forcing drivers to act as sales produced negative effects, and reducing manpower through such actions would only raise the pressure to improve the financial performance. System thinking loops could clearly explain the causal relationship. Finally, we also suggested research directions for improving financial performance for Company A.
Appears in Collections:	[Executive MBA] Electronic Thesis & Dissertation

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