制度與商業模式的文獻回顧與案例探討;Literature Review and Case Study of Institutions and Business Model

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Title:	制度與商業模式的文獻回顧與案例探討;Literature Review and Case Study of Institutions and Business Model
Authors:	許智棋;Hsu, Chih-Chi
Contributors:	資訊管理學系
Keywords:	商業模式;制度理論;價值主張;Business Model;Institutional Theory;Value Propositions
Date:	2019-06-25
Issue Date:	2019-09-03 15:38:51 (UTC+8)
Publisher:	國立中央大學
Abstract:	過去研究企業的商業模式文獻中，主要的應用創新擴散理論、企業策略觀點來進行，此方面有大量概念型及實證型研究存在，但鮮少文獻回顧研究出現，本研究希望透過文獻探討的方式了解以制度理論的觀點，探討創業家如何克服與適應制度環境與商業模式設計，企業如何採取策略來回應制度，及企業會受到那些非經濟制度的約束力，本研究主要聚焦「商業模式」、「制度理論」文獻資料蒐集與統整，並透過案例Uber探討其面對的制度壓力與回應策略。　　研究結果發現，政府在產業中握有最大主控權，創新者應保持良好的回應機制、組織強大的關鍵合作夥伴、嘗試與競業成為合作夥伴、擴大目標客群，以各面向的力量牽制制度力量，本研究希望做為未來研究及新創企業面對機構制度的參考依據，並提出制度觀點下商業模式的未來研究方向。;Innovation Diffusion Theory has been to business model research, and most analysis are from the perspective of business strategy. However, there are many conceptual and empirical studies but few literature reviews regarding. This research intends to explore how entrepreneurs overcome the challenges in the institutional environment and adjust their business model, as well as how enterprises react to the institutions that pose restrictions on them. Focusing on the collection and integration of literature on “business model” and “institutional theory”, this research takes Uber as the case study subject and probes into the institutional pressure it encounters and the corresponding strategies it adopts. 　　Results find that as the government holds dominance in the industry, entrepreneurs should maintain proper measures for reaction, organize strong partnership for major collaboration, seek cooperation with enterprises in the same industry and expand the population of target customers, to balance the situation when facing the institutions by the force from various aspects. This study hopes to serve as a practical reference for the future researches in this field and the startups which struggle with the institutions, and also proposes the directions for future researches on business model under institutional perspective.
Appears in Collections:	[Graduate Institute of Information Management] Electronic Thesis & Dissertation

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