電動機車產業SCP分析— 兼論電動機車購買因素探討

NCUIR > School of Management at National Central University > Executive Master of Industrial Economics > Electronic Thesis & Dissertation > Item 987654321/96254

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题名:	電動機車產業SCP分析— 兼論電動機車購買因素探討
作者:	楊雅如;Yang, Ya-Ru
贡献者:	產業經濟研究所在職專班
关键词:	結構－行為－績效模型;電動機車;績效分析;羅吉斯模型;Structure-Conduct-Performance model;electric scooter;performance analysis;logistic regression model
日期:	2024-12-31
上传时间:	2025-04-09 17:29:34 (UTC+8)
出版者:	國立中央大學
摘要:	本論文深入探討了臺灣電動機車產業的競爭行為、創新策略及未來發展方向。電動機車作為一種具有潛力的綠色交通工具，其在環保和永續發展政策推動下，逐漸受到消費者和政府的重視。本論文以產業經濟學中的「結構－行為－績效」 (Structure-Conduct-Performance S-C-P) 模型作為理論基礎，以分析電動機車產業的市場結構、廠商行為及其對產業績效的影響。並兼論電動機車的購買因素探討，將採用羅吉斯迴歸模型 (Logistic regression model)，分析影響電動機車之因素。本論文檢視了電動機車產業的基本條件，包括技術發展、市場需求及政府政策。再透過市場競爭分析，探討了不同廠商在市場中的策略選擇與競爭行為，並分析了這些策略對市佔率和利潤的影響。其次，本研究還深入研究了政府在促進電動機車普及化方面所採取的各種政策與補助措施，包括補貼政策、充電基礎建設和環保法規等，並評估了這些政策對產業結構和市場動態的長期影響。電動機車的平均使用成本相對較高，但其環保優勢吸引了高收入和高教育程度的消費者。這些消費者更注重長期的經濟性和環保效益，因此對於市場擴展的策略，可強調電動機車在這些方面的優勢。廠商必須針對消費者真正的需求，以及目標市場，創造出消費者對於電動機車的需求。本論文提供了對電動機車產業競爭行為和市場發展的觀察，還為政府和企業制定策略提供了具體建議。未來，隨著科技的發展和消費者需求的演變，電動機車產業將面臨新的機遇和挑戰。因此，持續的產業觀察與分析和政策的調整，對於實現電動機車產業的永續發展相當重要。;This thesis extensively investigates the competitive behavior, innovation strategies, and future directions of Taiwan′s electric scooter industry. As a promising green transportation option, electric scooters have gained increasing attention from consumers and governments due to environmental and sustainable development policies. The thesis adopts the "Structure-Conduct-Performance" (S-C-P) model from industrial economics to analyze the market structure, firm behavior, and their impact on industry performance. It also examines factors influencing electric scooter purchase decisions using a logistic regression model. The thesis examines the fundamental conditions of the electric scooter industry, including technological development, market demand, and government policies. Through market competition analysis, it explores different firms′ strategic choices and competitive behaviors, analyzing their effects on market share and profitability. Additionally, the study delves into various government policies and subsidies aimed at promoting the widespread adoption of electric scooters, such as subsidy policies, charging infrastructure development, and environmental regulations. It evaluates the long-term impacts of these policies on industry structure and market dynamics. Despite the relatively high initial purchase costs of electric scooters, their environmental advantages attract consumers with higher income and education levels. These consumers prioritize long-term economic and environmental benefits, emphasizing the advantages of electric scooters in these aspects. Manufacturers must cater to genuine consumer needs and target markets to stimulate demand for electric scooters effectively. The thesis provides insights into competitive behavior and market development in the electric scooter industry, offering specific recommendations for governments and businesses to formulate strategies. Looking forward, with technological advancements and evolving consumer demands, the electric scooter industry will face new opportunities and challenges. Therefore, continuous industry observation, analysis, and policy adjustments are crucial for achieving sustainable development in the electric scooter industry.
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