綠色雇主品牌知覺與組織績效關係之研究-以企業綠色實務為中介變項

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吳慧敏(Huei-min Wu) 查詢紙本館藏

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人力資源管理研究所

論文名稱

綠色雇主品牌知覺與組織績效關係之研究-以企業綠色實務為中介變項
(The Study to the Relationship between Green Employer Branding and Organization Performance-Corporate Environmental Practices as a Mediator)

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摘要(中)

「雇主品牌」(Employer Branding) 能展現企業的可識別性及獨特性，更能區別企業與競爭者之間的差異，因此，近年來雇主品牌逐漸成爲企業策略的重要組成部分。然而，自2008年各國政府提倡綠色經濟（Green Economy），很多傳統企業也紛紛朝綠色企業(Green Business)轉型。同時，面對民眾環保意識興起，原有的雇主品牌已不再能滿足員工挑選的準則，而形成了所謂的「綠色雇主品牌」(Green Employer Branding)。
綠色雇主品牌源自於企業內部的綠色管理及相關政策。在企業社會責任當道的潮流中，企業主面對強大的經營壓力，是否會選擇積極地從事與社會公益、環境保護相關的工作，這種綠色思維能否對組織整體績效產生良性的刺激與衝擊是本研究所探討的內容。
本研究收集了155位來自不同產業類別的高階主管對於綠色雇主品牌的知覺程度，並瞭解綠色雇主品牌知覺程度與企業推動綠色實務及組織績效三者的關聯性。
研究結果發現：(1)綠色雇主品牌知覺程度愈高的企業，企業所推動的綠色實務愈多；(2)企業推動的綠色實務愈多，組織績效愈好；(3) 綠色雇主品牌知覺程度愈高的企業，組織績效愈好；(4) 綠色雇主品牌知覺程度雖可影響組織績效，但必須透過企業內部的綠色實務活動才能發揮作用。

摘要(英)

Employer branding has been described as the ‘company’s efforts to communicate to existing and prospective staff that it is a desirable place to work for’. Thus, it has been recently regarded as an important component for enterprises while establishing their business strategies. However, since “Green Economy” is getting popular all over the world, more and more companies are switching themselves into “Green Business” in order to attract those employees who care about environmental protection and have knowledge of green concept. In other words, “Green” has become a new strategy for employer branding.
The concept of green employer branding comes from the company’s internal green management and green policies. The main concern of this concept is that, will companies choose to run their businesses with green mindset even when faced with the pressure of rising cost? Thus, this study purports to examine the relationship among perception of green employer branding, corporate environmental practices and organizational performance.
This study uses empirical results from 155 high-level managers from different industries. The result indicates that a higher perception of green employer branding leads to a higher organizational performance only when corporate environmental practices are implemented within the organization.

關鍵字(中)

★ 企業綠色實務
★ 雇主品牌
★ 綠色雇主品牌
★ 組織績效

關鍵字(英)

★ employer branding
★ green employer branding
★ corporate environmental practices
★ organization performance

論文目次

目錄
中文摘要 II
ABSTRACT III
圖目錄 V
表目錄 VI
第一章緒論 1
第一節研究背景與動機 1
第二節研究目的 3
第三節研究流程 4
第二章文獻探討 5
第一節雇主品牌 5
第二節組織績效 14
第三節企業綠色實務 17
第四節綠色雇主品牌知覺、企業綠色實務與組織績效之關聯性 20
第三章研究方法 25
第一節研究架構與假設 25
第二節研究對象與問卷設計 26
第三節分析工具 28
第四章問卷分析與結果 30
第一節樣本來源差異分析 30
第二節樣本特徵 31
第三節效度分析 32
第四節信度分析 36
第五節相關分析 37
第六節迴歸分析 38
第五章結論與建議 42
第一節研究結論 42
第二節管理意涵 44
第三節研究限制與建議 47
參考文獻 49
附錄研究問卷 56
圖目錄
圖1-3 本研究流程圖 4
圖2-1-1 品牌知識要素 6
圖2-1-2 雇主品牌架構 7
圖2-1-2 組織策略管理與環境科技 12
圖3-1 本研究架構 25

表目錄
表2-1-2 公司品牌性格 10
表2-2 組織績效衡量指標 15
表2-3 企業綠色實務 18
表4-1 樣本來源差異分析表 30
表4-2 樣本特性 31
表4-3-1 綠色雇主品牌知覺因素分析表 33
表4-3-2 組織績效因素分析表 34
表4-3-3 企業綠色實務構面因素分析表 35
表4-4 本研究各構面量表信度 36
表4-5 主要變數相關分析 37
表4-6 綠色雇主品牌知覺、組織績效、企業綠色實務之迴歸分析結果 41
表5-1 研究假設之驗證結果 42

參考文獻

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三、網站資料
臺灣經濟新報(Taiwan Economic Journal)資料庫，取自http://140.115.83.180.ezproxy.lib.ncu.edu.tw/download/index.html
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指導教授

李誠(Joseph S. Lee)

審核日期

2011-12-7

推文