以Nokia與Dell為例，探討數位聚合趨勢下之策略聯盟模式

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李俊億(Chun-yi Li) 查詢紙本館藏

畢業系所

工業管理研究所

論文名稱

以Nokia與Dell為例，探討數位聚合趨勢下之策略聯盟模式
(Investigating alliance patterns under digital convergence: the case of Nokia and Dell)

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摘要(中)

數位聚合在科技產業中為不斷的演進過程，同時是一種複雜的現象。在這股數位聚合趨勢中，公司常面臨資源分配有限、技術研發、營運發展、銷售通路等問題。這些問題無法由單一公司處理，必須尋求合作夥伴，進而延伸出不同的策略聯盟。策略聯盟 (Strategic Alliances, SAs)議題逐漸在整個公司、產業之間扮演著重要地位，同時，廠商間合作型態也落於不同的產業之中，策略聯盟已成為公司展開經營策略與發展的使用手法。本研究以手機與電腦產業為例，試圖找出產業數位聚合現象及驅動因素，包含：技術、市場、產品裝置。並且進一步的整理近年來科技業的策略聯盟及學術之間探討的議題，將科技業的策略聯盟類型做分類，包含：聯合研發、技術授權、標準推廣、產品回收再利用、併購、出售、配銷、合資。這些不同形式之策略聯盟，其極具價值及前瞻性的觀點，延伸出學術界深入研究的新議題。
本研究的主旨核心元素為數位聚合及策略聯盟，這兩項核心元素是科技業發展過程中重要的關鍵，同時配合價值網絡及聚合階段，深入個案研究與論點分析，從激烈的高科技產業中，提供企業的典範，成為世界科技領航者。

摘要(英)

The phenomenon of digital convergence is complex and competitive. In recent trends of digital convergence, the company often confronted with problems, for instance, allocation of resources, technology development, operation, sales and distribution. These difficulties problems can’t handled by a single company. The company will turn to seek partners and extend different strategic alliances. Strategic alliances (SAs) issues become an increasingly favorable choice for the company that intends to attain a business strategy and development, the pattern of cooperation between different company and industries. We selected two high-tech industry represent a subject of mobile phone and computer. Trying the phenomenon of digital convergence and driven, including technology, market, product devices. The alliances were then categorized under the following types for ease of analysis: joint research and development (R&D), technology licensing, standards promotion, product recycling, mergers and acquisitions (M&A), sale, distribution, joint venture.
In this study, the two core elements of digital convergence and strategic alliances are important development process, while analysis the value networks and convergence stage. Form the dramatic high-tech industries, providing company paradigm, as the leader of the world.

關鍵字(中)

★ 雲端運算
★ 平板電腦
★ 策略聯盟
★ 數位聚合

關鍵字(英)

★ strategic alliances
★ cloud computer
★ Tablet PC
★ digital convergence

論文目次

目錄
摘要i
Abstractii
目錄iii
圖目錄v
表目錄vi
第一章緒論1
1.1 研究背景及動機1
1.2 研究目的3
1.3 論文架構3
第二章產業趨勢與相關理論5
2.1 產業趨勢5
2.1.1 電腦產業6
2.1.2 手機產業9
2.1.3 數位聚合13
2.2 科技業的策略聯盟20
第三章個案研究方法27
3.1 定性研究27
3.2 方法與限制28
3.2.1 個案探討與實證資料28
3.2.2 研究限制30
第四章 Nokia與 Dell之聯盟活動31
4.1 個案公司簡介31
4.1.1 Nokia公司簡介31
4.1.2 Dell公司簡介32
4.2 個案公司聯盟活動33
4.2.1 Nokia聯盟活動34
4.2.2 Dell聯盟活動38
4.3 價值網絡42
第五章論點探討44
5.1 知識聚合與策略聯盟44
5.2 技術聚合與策略聯盟49
5.3 應用聚合與策略聯盟50
5.4 產業聚合與策略聯盟52
第六章結論與未來研究55
6.1 結論55
6.2 建議與未來研究56
參考文獻57
網路資料來源62
附錄64
圖目錄
圖1 研究架構圖4
圖2 手機、電腦價值網絡6
圖3 手機通訊演進：技術、市場與創新11
圖4 電腦、通訊聚合（C&C）14
圖5 聚合階段及關鍵特性16
圖6 手機、電腦與其它科技聚合示意圖19
圖7 SDC聯盟Pending與Completed類型及個數29
圖8 Nokia、Dell 2005年~2011年3月策略聯盟個數34
圖9 Nokia 2005年~2011年3月策略聯盟分類個數36
圖10 Nokia價值網絡活動個數36
圖11 Dell 2005年~2011年3月策略聯盟分類個數40
圖12 Dell價值網絡活動個數40
圖13 2005年~2011年3月Nokia、Dell價值網絡分佈43
表目錄
表1 科技業策略聯盟探討議題與類型21
表2 資訊通產業的策略聯盟25
表3 定性與定量研究差異比較27
表4聚合階段及策略聯盟特徵探討45

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指導教授

王啟泰(Chi-tai Wang)

審核日期

2011-7-11

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