博碩士論文 984203044 詳細資訊




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姓名 柯傑仁(Jie-ren Ke)  查詢紙本館藏   畢業系所 資訊管理學系
論文名稱 民眾之價值觀、社會規範、環境知識對綠色產品購買意願之影響-以環保電池為例
(A study on values, social norm, and environmental knowledge effect on purchase intention of green products: Using environmentally friendly battery as an example.)
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檔案 [Endnote RIS 格式]    [Bibtex 格式]    [相關文章]   [文章引用]   [完整記錄]   [館藏目錄]   至系統瀏覽論文 ( 永不開放)
摘要(中) 近年來,人們漸漸感受到環境反撲的傷害,對環境保護意識日益提昇,開始重視保護賴以生存的環境,並體認到自身消費行為對地球產生的衝擊。綠色產品的接受度逐漸升高,為了達到永續發展之目標,綠色消費儼然成為世界趨勢。
本研究目的在於了解民眾的價值觀、環境知識、社會規範如何影響消費者之環境後果態度與個人後果態度,以及環境後果態度與個人後果態度如何影響對環保電池的購買意願。了解何種價值傾向與何種環境知識程度之民眾的行為較傾向於綠色消費,將有助企業針對此等民眾制訂有效之行銷策略。
本研究以台灣地區一般社會大眾為研究對象,研究方法採用問卷調查方式,進行便利抽樣,經SEM分析後發現:
(一)環境後果態度與個人後果態度正向顯著影響對環保電池的購買意願。
(二)自我提升價值傾向之消費者僅對於個人後果態度有正向顯著影響。
(三)自我超越價值傾向之消費者則對於環境後果態度與個人後果態度皆有正向顯著影響。
(四)保守價值傾向之消費者則對兩種態度都不顯著影響。
(五)社會規範對於環境後果、個人後果之態度以及對環保電池的購買意願皆有顯著影響。
(六) 環境知識僅對個人後果態度有正向顯著影響。
摘要(英) In recent years, people gradually feel the environmental backlash and rise awareness of environmental protection day by day. They begin to understand that their purchasing behavior have affect the earth and start to paying attention to protecting the environment. So in order to achieve the goal of sustainable development, green consumption has become a worldwide trend.
Purpose of this study is to understand people’’s values, environmental knowledge, and social norm how to affect attitudes of consumers’’ personal consequences and environmental consequences, and personal consequences and environmental consequences how to affect purchase intention of environmentally friendly battery.
In this study, we choose the general public in Taiwan as the research object and use questionnaire survey research methods to collect sample. This research results are as follows. First, attitudes of environmental consequences and personal consequences both are positively related to purchase intention of environmentally friendly battery. Second, the self-enhancement value orientation is positively related to personal consequences. Third, the self-transcendence value orientation is positively related to environmental consequence and personal consequences. Fourth, the conservation value orientation is not positively related to environmental consequences and personal consequences. Fifth, social norm is positively related to environmental consequence, personal consequences, and purchase intention of environmentally friendly battery. Sixth, environmental knowledge is positively related to attitude of personal consequences.
關鍵字(中) ★ 社會規範
★ 環境後果
★ 個人後果
★ 環境知識
★ 價值觀
★ 綠色消費
關鍵字(英) ★ social norm
★ environmental consequence
★ personal consequences.
★ environmental knowledge
★ value
★ green consumption
論文目次 摘要 i
Abstract ii
誌謝 iii
目錄 iv
圖目錄 vi
表目錄 vii
第一章 緒論 1
1.1 研究背景與研究動機 1
1.2 研究目的 4
1.3 研究流程 5
第二章 文獻探討 6
2.1 態度 6
2.2 價值觀 11
2.3 社會規範 18
2.4 環境知識 19
2.5 綠色產品 22
2.6 綠色消費 27
2.7 綠色消費行為之相關理論 29
第三章 研究方法 37
3.1 研究架構 37
3.2 研究假說 44
3.3 變數定義與衡量方法 45
3.4 研究設計 50
3.5 資料分析方法 52
第四章 資料分析與研究結果 55
4.1 樣本資料分析 55
4.2 測量模式分析 67
4.3 共同方法變異檢定 72
4.4 結構模式分析與假說檢定 73
第五章 結論與建議 78
5.1 研究結果與討論 78
5.2 管理實務意涵 81
5.3 研究限制與未來研究建議 83
參考文獻 85
附錄 98
附錄一 前測問卷 98
附錄二 正式問卷 104
附錄三 單因子驗證性因素分析 109
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網路資料
1. 行政院環境保護署(n.d.)。廢電池宣導。2010年5月15日取自http://recycle.epa.gov.tw/newRecycle/Upload/yo-1/index.htm
指導教授 范懿文(Yi-Wen Fan) 審核日期 2011-7-15
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