| 摘要(英) |
The cultural and creative industries include film industry, refers to the content and scope of the film industry in the production of films, the film’s release, film exhibition, and the provision of equipment, facilities and technology to complete the production of films. Film culture industry is a long way, like running a marathon, you need to adhere to long-term, and the film should be bearers of culture, in the wave of globalization, to find self-positioning, thus integration into the world culture. Product strategy companies develop business strategies, we must first clear that the enterprise can provide what kind of products and services to satisfy the demands of consumers, and to solve product strategy problem. The key to business success and development is to satisfy consumer’s demand and product strategy of correct or not. Film distribution compared to the general merchandise, but also full of high-risk and not uncertainty. This study mainly research on the Taiwanese film’s product strategy selection factors for film distributors, these factors will cause customers go to the cinema, then film distributors will create successful box office.Scope of this study only in Taiwan issued by domestic films, The research method is using the Analytic Hierarchy Process (AHP), eight experts to participate. The results of analysis are described as followings :
(1) The target dimensions of a cultural and creative industries policy choice influencing factors can be divided into: the script choice of topic, Cast (Actor)lineup, the mix of merchandise and directing the production and participation. Which script theme select the dimensions of the right to re-value, sort first, the presentation aspects of the Cast (actor) lineup for the second. Director of the production parameters, merchandise mix, respectively the third and fourth.(2)This study in accordance with the overall weight order to retrieve the 10 key factors in the level of the weight part of creative fictional story, followed by the true story is the highest, from 0.095 to 0.374,comic books or original adaptation of the story is third, up to 0.07, manufacturers cross-industry alliance of goods were the lowest, only 0.008.(3)In this study, using the Analytic Hierarchy Process is divided into four dimensions and 18 factors indicators for Taiwan distributors reference in the choice of film product strategy, thereby reducing the risk of failure at the box office, to increase the support of the people for the domestic film industry.
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| 參考文獻 |
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網路資料
[1]國立中央大學放映週報，http://www.funscreen.com.tw
[2] Yahoo!奇摩電影網，http://tw.movie.yahoo.com
[3]台灣電影筆記，http://movie1.cca.gov.tw
[4]因為有您 國片起飛，http://blog.roodo.com/twmovie
[5]文建會，文化創意產業推動服務網，http://www.cci.org.tw/cci/cci/index.php
[6]財團法人國家電影資料館，http://www.ctfa.org.tw
[7]Tony 獎，http://www.tonyawards.com
[8]中華民國行政院新聞局，http://info.gio.gov.tw
[9]TVBS新聞，http://www.tvbs.com.tw
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