偶聯性思考、創業家社會資本認知與創業導向的探討－以軟體創業家為例

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蔡昆育(Kun-yu Tsai) 查詢紙本館藏

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資訊管理學系

論文名稱

偶聯性思考、創業家社會資本認知與創業導向的探討－以軟體創業家為例
(Probe the relation between Bisociative Thinking, Cognition of Social Capital and Entrepreneurial Orientation-An example of Software Entrepreneur)

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摘要(中)

近年來由於我國資訊產業大都以硬體代工為主，加上國內人力成本逐漸升高，造成許多公司紛紛往東南亞一帶、人力成本低廉的國家移動，可能造成我國失業率提升，產生經濟成長趨緩的現象。以往已有許多學者證實了創業家對國家經濟發展的幫助，但本研究認為，這些創業家能對國家經濟造成幫助的前提是，他們創業的公司要能成功，故本研究將探索創業家能創業成功的個人特質，進而建立一組能判斷創業潛力的模型，供有志創業者創業前進行風險評估的額外參考依據。
本研究於文獻探討後發現，創業者個人特質可能是其創業成功的關鍵因素之一，其中本研究推論社會資本認知、偶聯性思考兩項變數可能會影響創業成功的機會，故主要會針對這兩項變數進行深入探討。本研究主要分成兩個階段，第一階段研究會先針對已創業成功的創業者進行半結構訪談，透過訪談資料分析後了解社會資本、偶聯性思考對他們創業過程上的幫助，並透過問卷的方式進行量化分析加以驗證；確定偶聯性思考、社會資本認知會影響創業成功的機會後，再發放問卷給國內某大學資訊管理研究所學生填寫，透過量化資料的分析確定前述兩項變數與影響創業導向的個人特質之間是否有關係存在，進而建立一組能判斷創業潛力的模型。
最後，本研究結果發現偶聯性思考、社會資本認知確實與影響創業導向的個人特質之間有顯著的正向關係存在，而社會資本認知也會對偶聯性思考有正向影響關係。相關研究討論、研究限制與未來研究建議將在內文中詳加敘述。

摘要(英)

In Taiwan, the hardware OEM (Original Equipment Manufacturer) is the leading player of information industry. These companies move to other countries of Southeast Asia in recently years due to Taiwan’s labor cost became expensive, that would increase unemployment rate and the economic grow slow down. In the past, there were many papers discuss about the issues of entrepreneurs helping economic grow of the nation, and there were some papers support those statement. We think those entrepreneurs had to get some success before they support the economics of a nation, so we want discover some personality traits of entrepreneurs that would affect their successful opportunities. We will use those personality traits to construct a model, which could measure the entrepreneurial potential of anyone that wants to become an entrepreneur.
In the literatures review, we found entrepreneur’s personality traits seem to be one of the entrepreneur successful KSFs. We inferred that it maybe the cognition of social capital and bisociative thinking capability would affect the opportunities of entrepreneur success, so we include those variables to our research. This research included two phase, we interviewed the successful entrepreneur by semi-structured interview method in first phase, tried to know social capital and bisociative thinking which how to help them overcome problems during entrepreneurial process, to confirmed whether they hold those personality traits by questionnaire survey, and the result were used as the basis of next phase. In the second stage, the variables of
cognition of social capital and bisociative thinking that confirmed in first phase were added the entrepreneurial orientation model provided by Thomas & Mueller (2001), and we extended our questionnaire to MBA student to probe the relation between social capital, bisociative thinking and entrepreneurial orientation. The results indicated there were significant relations between cognition of social capital, bisociative thinking and the variables in the entrepreneurial orientation model. And we also found cognition of social capital would positive affect bisociative thinking capability. The limitations of the study, the other study related this research and suggestion for future study will state in latter contents.

關鍵字(中)

★ 軟體創業家
★ 創業導向
★ 創業潛力
★ 偶聯性思考
★ 社會資本認知

關鍵字(英)

★ Software Entrepreneur
★ Entrepreneurial Orientation
★ Entrepreneurial Potential
★ Bisociative Thinking
★ Congnition of Social Capital

論文目次

第一章緒論 1
第一節研究背景 2
第二節研究動機與目的 5
第二章文獻探討 7
第一節創業者的關鍵成功因素研究 7
2.1.1 創業者的領域知識 10
2.1.2 顧客關係管理對創業者的影響 13
2.1.3 創業者的個人特質 17
2.1.4 創業家社會資本對創業成功的影響 20
第二節創業導向 25
2.2.1. 創新傾向 27
2.2.2. 控制源 28
第三節偶聯性思考 29
第四節小結 32
第三章研究設計 34
第一節研究流程 34
第二節第一階段個案研究設計 35
3.2.1 研究目的 35
3.2.2 研究設計 35
3.2.3 半結構訪談問項發展 35
3.2.4 個案研究公司 37
3.2.5 訪談對象個人背景資料 38
第三節第二階段調查研究設計 38
3.3.1 研究範圍與對象 38
第四章第一階段個案研究 40
第一節訪談資料分析 40
4.1.1 創業前經歷 40
4.1.2 創業後至今 41
4.1.3 訪談資料分析結果 45
第二節個人特質的調查問卷發展 46
4.2.1 個人創新傾向（Innovativeness） 46
4.2.2 偶聯性思考（Bisociative thinking） 47
4.2.3 控制源（Locus of control） 49
4.2.4 創業家社會資本認知 50
第三節第一階段研究問卷調查數據分析 52
第四節第一階段個案研究結論 54
第五章第二階段量化研究 55
第一節研究模型 55
第二節測量工具的信、效度檢測 57
5.2.1 創新傾向 59
5.2.2 控制源 59
5.2.3 偶聯性思考 63
5.2.4 創業家社會資本認知 64
第三節第二階段研究的統計分析 66
第四節第二階段研究結論 70
第六章研究結論與建議 72
第一節結論 72
第二節研究貢獻 73
6.2.1 對學術的貢獻 73
6.2.2 實務上的貢獻 74
第三節研究限制與未來研究建議 74
參考文獻 76
附錄一訪談資料整理 87
附錄二本研究發放給創業家的問卷 92
附錄二本研究發放給碩士班、在職專班學生的問卷 97

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指導教授

林子銘(Tzu-ming Lin)

審核日期

2012-6-14

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