| 摘要(英) |
This is a research report of business strategy analysis for a Taiwan automation components agent. Through the case study of the components agent, V Company, this report will indicate the company development history, its current business model, the limitations of the environments and analysis the development strategies for current market.
By the methodology of SWOT analysis, Porter’’s Five Forces Model and Value Chain Model, Seetoo’s strategic matrix, the findings are as the following:
From the industrial prospect, China is one of the rapidly growing potential market and ECFA makes Taiwan companies avoid the highly ASEAN products competition in China market. Automation components won’t be replaced in the short term. In the future, automation components industry will be focused on some areas as becoming light-weight, long product life, environment-friendly, energy-saving and medical used. Japan, Germany and the United States are the leading countries of automation components industry while Taiwan and South Korea are in the similar level. Taiwan government should reduce the trading barriers and assist Taiwan brand for technology upgrade to catch up the growing of global automation components market.
From the company prospect, the key costs are inventory and human resources, and the key value chains are brand, professional team, inventory, information system, channel and logistics. The main reasons that caused the V Company being successful in the industry are minimizing the company inventory, encouraging Intrapreneuring, pushing Profit Center, executing Authorization with regional responsibility, and reducing the risks by diversification. The company short-term goal is consistently focus on the core business along with expanding branches. The middle-term goal is making the differentiation, and the long-term goal is diversification and establishing a complete business system.
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| 參考文獻 |
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