| 摘要(英) |
Active Pharmaceutical Ingredients (API) provides the source for medical pharmaceutical production. The worldwide API market is altogether worth approximately 40-50 billion but Taiwan’’s share is less than 1% of the market. This makes it obvious that under government promotion there is lots of room for future growth.
In this research we use analytical methods to conduct a case study of Company A. In recent years, although this company has gradually expanded and matured，it has however, due to the changing circumstances in the industry, international competition, and adversary integration, had to face enormous pressure.
In addition to data correlation we also explore and arrange data from secondary sources so as to find out，after analysis from all sides (domestic and international aspects), what gives this company a competitive edge. We then go a step further to inquire into what has been the key success factors and what are the most important business strategy for the Active Pharmaceutical Ingredients industry，so as to furnish companies in the real world as well as academics with resource materials.
We found that Company A：grasps crucial technology; stresses quality. A capacity for exploiting new products, market sensitivity, quick response to new situations, well-trained management are all key factors to success. However the current tactics are still subject to the same problems as before：lack of land as well as long-term capital, imperfect long-term investment programs, insufficient production capacity and space，high production costs, insufficient profit-making ability.
From research aimed at Company A we have gleaned five suggestions for improving the functioning of the industry：（1）buy or construct an operation site, so as to master the production capacity program;（2）focus on high-tech manufacturing processes, niche markets, custom synthesis to become the distinguishing feature；（3）integrate the manufacturing and management information system，to heighten the stability of the ordering and production line procedures，to better meet market goals and conform to client needs;（4）diversify customer base and offer superior quality to better compete for market share;（5）utilize outside labor and alliance tactics to reduce the net cost of goods and enlarge the financial scale.
From this research we offer the following suggestions to API industry:（1）continue research and development into new ideas and expand the utilization of commissioned merchants;（2）develop strategic alliances and an integrated sales centre；（3）collaborate with large scale conglomerates，and seek to promote and spur internationalization of the industry；（4）strengthen and consolidate the information structure，augment risk management to encourage continuous progress of the industry. |
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