| 摘要(英) |
Technical Services department of H company has a maintenance contract with customer T. The revenues from the contract have been decreasing yearly. To deal with this problem, TS department wished to create a new business model for servicing the customer in order to provide more valuable services for greater revenues. Before running the new service model, TS department had been designing a new service support model for other customers. However, because of the cost of the model was too high, customer was unwilling to adopt the new and led to the failure of the project. Taiwan sales department of H therefore developed a better and faster business model to take care of the customer and win the customer’s outsourcing project. The new business model provides the greatest efficiency of integrating internal and external resources for the customer. TS department agreed to join the new business model and then solved the plight of service and enhance service revenues.
To analyze the new business model, the study conducted a qualitative case study. It analyzed to the current situation and the development process of the new service model. With business model canvas, the study analyzed the design and process of the model and performed SWOT analysis to identify what the value propositions the customer cared, what resources were lacking, what the weaknesses in the design and operation of the service model were.
The study confirmed that the new business model effectively increased the revenue for Technical Services department. But it still has some management problems need to be improved in human resources, cost control, value proposition change, external and internal service quality control, team communication, and external risk management. |
| 參考文獻 |
【中文文獻】
1. 王精文、廖述嘉、范凱棠、李珍玫、林柏章（2009），「跨國虛擬團隊互動與效能之關係研究」，資訊管理學報，第16?，第2期，1-24。
2. 汪美香、楊棠堯、吳朝森（2006），「資訊系統開發團隊成員之自我效能、團隊互動、團隊信任對團隊效能之影響：知識分享之中介效果」，臺大管理論叢，第16?，第2期，73-100。
3. 林東清、劉勇志、楊怡娟、陳秀如（2006），「跨組織知識分享模式之研究—以資訊專案委外為例」，資訊管理學報，第13?，第2期，55-87。
4. 彼得．柯林斯，詹鎮川譯（2008），惠普之道HP WAY：HP的成功傳奇。台北：德威國際文化。
5. 林偉賢（2011），最佳商業模式。台北：實踐家商業模式有限公司。
6. 馬克．強生，林麗冠譯（2010），白地策略：打造無法模仿的市場新規則。台北：天下遠見出版股份有限公司。
7. 資訊服務產業年鑑小組（2011）， 2011資訊服務產業年鑑。台北：財團法人資訊工業策進會產業情報研究所(MIC)。
8. 蘇柏全（2007），「通路衝突」，資訊管理學報，第14?，第1期，123-151。
【英文文獻】
1. Alavi, M. and Leidner, D. E.(2001),“Review: Knowledge Management and Knowledge Management Systems: Conceptual Foundations and Research Issues,” MIS Quarterly, 25(1), 107-132.
2. Beckman, T.(1997). “A Methodology for Knowledge Management,” Proceeding of IASTED International Conference on AI and Soft Computing.
3. Blaikie, N.(1991), “A Critique of the Use of Triangulation in Social Research,” Quality and Quantity, 25, 115-136.
4. Campbell, D. T. and Fiske, D. W.(1959), “Convergent and Discriminant Validation by Multitrait-multimethod Matrix,” Psychological Bulletin, 56, 81-105.
5. Creswell, J. W.(1994), Research Design: Quantitative and Qualitative Approaches, Thousand Oaks, CA: Sage Publications.
6. Davenport, T. H. and Prusak, L.(1998), Working Knowledge: How Oragnizations Manage What They Know, Harvard Business School Press.
7. Duffy, M. E.(1987), “Methodological Triangulation: a Vehicle for Merging Quantitative and Qualitative Research Methods,” Journal of Nursing Scholarship, 19 , 130-133.
8. Gallivan, M. J. and Oh, W.(1999), “Analyzing IT Outsoucing Relationships as Alliances among Multiple Clients and Vendors,” Proceedings of the 32nd Hawaii International Conference on System Sciences, Maui, Hawaii.
9. Magretta, J.(2002), Why Business Models Matter, Harvard Business Review.
10. McAllister, D. J.(1995), “Affect and Cognition Based Trust as Foudations for Interpersonal Cooperation in Organizations,” Academy of Management Journal, 38(1), 24-59.
11. Mitchell, Ellen S.(1986), “Multiple Triangulation: A Methodology for Nursing Science,” Advances in Nursing Science, 8(3), 18-26.
12. Neuman, William. N.(1997), Social Research Methods: Qualitative and Quantitative Approaches, Boston: Allyn and Bacon Publications.
13. Polanyi, M.(1958), Personal Knowledge: Towards a Post-Critical Philosophy, Chicago: University of Chicago Press.
14. Polanyi, M.(2009), The Tacit Dimension, Chicago: University of Chicago Press.
【引用網頁】
1. TSMC oragnization chart (2012), “Learning from the web,” (accessed 2012/12/25, available at: http://www.tsmc.com/chinese/aboutTSMC/organization.htm)
2. Wikipedia(2013), “Learning from the web,” (accessed 2013/1/19, available at: http://en.wikipedia.org/wiki/Business_model)
3. Osterwalder, Pigneur and Tucci (2005), “Learning from the web,” (accessed 2013/1/19, available at: http://wiki.hexun.com.tw/view/8913.html) |
[Endnote RIS 格式]
[相關文章]
[文章引用]
[完整記錄]
[館藏目錄]
至系統瀏覽論文 ( 永不開放)
plurk
funp
live
udn
HD
myshare
netvibes
friend
youpush
delicious
baidu
Google bookmarks
del.icio.us
hemidemi
facebook
twitter
google
reddit