| dc.description.abstract | In the turbulence of environment, the company have the knowledge will be the company’s most important core competencies, seeking new knowledge, as well as its applying on organization business objectives have become the pursuing target of the firms. How to improve individual acquirement new knowledge, assimilation and exploitation capability for innovation in the organizations becomes an important issue.
Previous paper examines absorptive capacity that only focused on the tangible outcomes of absorptive capacity, organizational design and individual level antecedents have been relatively neglected in the absorptive capacity literature. This study is an empirical way to verify the theory. We examine individual antecedent, organizational antecedent and absorptive capacity.
This research is mainly using empirical study for analyzing, and to discuss the hypotheses about how individual antecedent and organizational antecedent effects the individual absorptive capability while new product development project. Individual antecedent separate two parts: motivation to learn, professional capacity . Organizational antecedent separate two parts: organizational structure, innovation oriented. We use individual antecedent and organizational antecedent to find out influences on two phases of individual absorptive capacity.Our empirical analysis focus on Taiwan manufacturing industry and we send the questionnaires to the NPD team, totally we collected 256 questionnaires. Through the empirical result, Motivation to learn and knowledge depth and innovation oriented for potential absorptive capacity has significantly positive effects. Organizational structure and innovation oriented for realized absorptive capacity has significantly positive effects, but organizational structure for potential absorptive capacity not significant.After empirical study, we found the higher the individual motivation, knowledge depth and innovation oriented the higher potential absorptive capacity. Moreover, the higher the organization hierarchy and innovation oriented the higher realized absorptive capacity, furthermore aggressively positive effects the performance of new product development. | en_US |