| dc.description.abstract | Mobile phone with different names of cellular telephone, wireless telephone, portable telephone, generally is called – Mobile Phone. As a modern phone, besides typical telephone function, it has more function to personal digital assistance for games, MP3, camera, recording, GPS and Internet connection. With further multi-functions, we call it “Smart Phone”. Almost everyone hold one mobile phone in this modern life. .
There are different kinds of material used on mobile phone shell. The plastic material is the most widely used on the shell with its light, strong, and easy-molding character. By the growth of the mobile phone, the sale of coating on plastic shell also has stable growing. Under the development of environmental protection, having the energy-saving, speeding-process, and stronger structure, UV curable resin is gradually becoming the mainstream on mobile phone shell coating.
There is a case study, a company to transform from traditional coating industry to Mobil phone UV curable resin industry. By the development of mobile phone market, this company invests much to develop UV curable resin. Gradually, this business brings significant profit to company. In future development and direction, this company is struggling now: to invest more toward high-level high price product or expand marketing –share by low price low margin? How to make competition advantage from so severe market competition to grow business, also maintain the profit to company? Now, it is a big task worth of study.
This research takes two Taiwanese companies as an example to analyze its competition advantage of the UV curable resin on mobile phone plastic shell. This research method is by “The Analysis of Characteristics” questionnaire to investigate these two companies how to establish its competition advantage, adjust properly its strategy complied with the rapid changeable market, break through the difficulties and find a new business opportunity standing in this industrial. By integrating all kinds of resources, this company becomes the leading player in Taiwan, getting foothold in Asia and has great vision to global market as the World-Class Supplier. | en_US |