DC 欄位 值 語言 DC.contributor 企業管理學系 zh_TW DC.creator 汪家慶 zh_TW DC.creator Chia-Ching Wang en_US dc.date.accessioned 2015-7-27T07:39:07Z dc.date.available 2015-7-27T07:39:07Z dc.date.issued 2015 dc.identifier.uri http://ir.lib.ncu.edu.tw:444/thesis/view_etd.asp?URN=102421039 dc.contributor.department 企業管理學系 zh_TW DC.description 國立中央大學 zh_TW DC.description National Central University en_US dc.description.abstract 網路的崛起，已經改變了我們的生活型態，許多事情可以透過網路來達成，買賣也不例外，像是店家可以利用網路來做拍賣，甚至是一般民眾。但在網路上拍賣東西，其訂價可能大不相同，可能也存在著不同的因素，準確的訂價，可以為賣家帶來利潤，反之，則虧損。 本研究探討紙牌遊戲市場中，商品之訂價在不同的賣家評價、不同的商品稀有度、不同的運送方式下(郵寄、超商取貨、面交)有何不同。實證結果發現，賣家評價已及商品稀有度對商品訂價有顯著的影響，而運送方式則對商品訂價沒有顯著的影響。 zh_TW dc.description.abstract The rise of the Internet, and has changed our lifestyle, many things can be reached through the Internet, the sale is no exception, like the store can use the Internet to do the auction, and even the general public. But in the online auction thing, its pricing may differ materially, there may be different factors, accurate pricing, generate profits for the seller, and vice versa, it is a loss. This study investigated the card market, the pricing of goods in different Seller Ratings, rarity different commodities, different shipping methods (mail, stores can pick up in person) what difference for them. The empirical results show, Seller Ratings have been and commodity rarity have significant impact on commodity pricing, and shipping is no significant impact on commodity pricing. en_US DC.subject 網路拍賣 zh_TW DC.subject 訂價 zh_TW DC.subject 紙牌遊戲市場 zh_TW DC.subject 賣家評價 zh_TW DC.subject 商品稀有度 zh_TW DC.subject 運送方式 zh_TW DC.subject Internet auction en_US DC.subject Pricing en_US DC.subject Card game market en_US DC.subject Seller rating en_US DC.subject Good rarity en_US DC.subject Shipping method en_US DC.title 影響賣家網路訂價之因素探討 以紙牌遊戲市場為例 zh_TW dc.language.iso zh-TW zh-TW DC.type 博碩士論文 zh_TW DC.type thesis en_US DC.publisher National Central University en_US