| dc.description.abstract | Following the economic environment changes, wages cost rises, the environmental protection consciousness rear, and the number of competitors increase, the business owners are facing the turning point of corporate management. How to do and to make the best relays on the enterprise′s features. Under this limitation of resources, a owner must use the innovation and diversity to set up the competition advantages for sustainable development in the future.
The electronic chemicals industry belongs to oligopoly market. It is high profit, but isn’t easy to engage in technology development. In fact, the international companies own the know-how and patent, so it isn’t easy for the small and medium enterprises to get better competition advantage. In this case study, the C company which establishes about 20 years , not only sets up unique management strategy but also devotes to product research and development to meet customer′s needs and expectations.
The purpose of this research is to focus on the competitive strategy analysis of the chemical gold industry and to use case study method for deep discussion. This study is to analysis the internal and external situation of chemical gold industry, and the key benefits of the C company product. After integration of the enterprise′s competition advantages, we can build up the core value and future development plan.
The conclusion of this study is as below：1.To use STP marketing(segmental
marketing, targeting marketing and position marketing), we can focus on the target customers and to create the value position. 2.From the analysis of competitors, we can provide the suggestion and plan of products innovation. 3.To use differentiation strategy, we can meet the customer′s needs, and expand customer groups and improve competitiveness. 4.According to the corporate positioning, we can strengthen the customer relationship and developed the related products.
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