| dc.description.abstract | Since 1978, China economic reforms and opening up, with low production costs to attract Taiwanese factories to the China mainland, Rossmax（Shanghai） Co., Ltd was founded in Shanghai in 2001, engaged in home medical equipment ODM & OEM assembly, for many years for the European and American brands OEM, although performance and stable growth, but regarding the factory brand OEM dependency high.
In recent years, in addition to change plus investment and labor environment and related costs, as well as China, the medical device industry ＂Thirteen five＂ planning, policy support from new entrants such as threats and increase, enterprises in the china through the stock market, with its cheap capital, and expand with the rapid, in the face of the growing market needs of customers, and considering the relatively easy access to labor, reduce the cost of product and competition, enterprises are facing challenges to a certain extent and operating pressure, the sustainability of profit is the problem faced by the common business, how to make profits in the competitive environment, enterprises in the mode of operation, must in the environment and different time, adjusting the organizational thinking and the corresponding change in business strategy, in order to create added value and sustainable business goals.
This case study is to discuss the Rossmax（Shanghai） Co., Ltd, with setup its factory and run the manufacturing business for more than 10 years in Shanghai, China. It engage in manufacturing of electronic stationery supplies, the telephone number module in the broadcast in early times and it also to focus in electronic blood pressure meter, and the maturity of the electronic thermometer and respiratory therapy instrument of domestic medical equipment industry, recent years. In view the sustainable management of the enterprise, analyzes the challenges in the business operations and problems, due to operational problems, how to change the existing enterprise management strategy and subsequent transformation practices, finally through the case analysis, the relationship between strategic positioning and to explore the success factors of this industry competition advantages, the industry value and this industry try, summed up the company′s future business direction and development strategies, including the development of new products, expand the domestic medical equipment product breadth and group integration between, through brand marketing, global and domestic orders and expand the scale, to maintain business continuity and create profit.
Key Word: Management Strategy, Competitive Strategy, Industry Analysis, Porter five forces analysis, Home medical equipment | en_US |