dc.description.abstract | Hakka culture is the core value of Hakka industry,however,excessive commercialization results in industrial hollowing-out,so the author use six concepts which are ‘’technology、resource、information、sale、celebration and personal’’layers to examine,as well as interview with different actors so as to search out some Strengths and Weaknesses,also give some feedbacks for Kung-Kuan Farmers′ Association.
Farmers′ Association always assembles of society、power and industry,so Kung-Kuan Farmers′ Association developes local industries by network governance, Jujube、Taros and Pickled mustard greens are representative industries in Kung-Kuan.Different actors which are ‘’governent、businessman、porduction and marketing teams、local associations、farmers and normal people how to connect with Kung-Kuan Farmers′ Association in those industries network should be inspected.
In conclusion,first,Kung-Kuan Farmers′ Association combines with hakka culture and region;second,it is a translator and saler in the industrial nework;third,it holds the most power and resources;forth,it is a most important actor in the social network.But,it also confronts some problems,such as identity crisis of hakka and industry、industrial upgrading stagnation、organization becomes rigid、compete with similar industries and so on.
In order to solve these problems,the author will give some suggestions for Kung-Kuan Farmers′ Association.First,be a good producer to communicate with other actors in the sale layer;second,builds a platform of network governance;third,becomes a innovator to expand the social network;forth,represents a speaker of hakka culture;at last,trains its employee to be more occupational.The author hope that it will really conduct network governance to develop local industries.
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