DC 欄位 值 語言 DC.contributor 企業管理學系 zh_TW DC.creator 簡瑞容 zh_TW DC.creator Jui-Jung Chien en_US dc.date.accessioned 2017-6-21T07:39:07Z dc.date.available 2017-6-21T07:39:07Z dc.date.issued 2017 dc.identifier.uri http://ir.lib.ncu.edu.tw:444/thesis/view_etd.asp?URN=103421009 dc.contributor.department 企業管理學系 zh_TW DC.description 國立中央大學 zh_TW DC.description National Central University en_US dc.description.abstract 在這連鎖書店林立的時代裡，仍有不同於連鎖統一風格的獨立書店陸續興起。以經營者關心的議題為主，透過電影、講座或讀書會等各種不同方式，努力將書店主題散播出去，乃至於經營出迥異的書店特色，使書店不再只是純粹賣書或賣文具的空間。 本文旨在研究獨立書店的經營模式，選取開設三年以上，具備一定經營經驗的獨立書店為研究個案，並透過質性研究的訪談和觀察，建構出個案的商業模式，除經營者過去曾開設另一間獨立書店的經驗外，亦與同一地區同業做比較，最終得出相似或不同之處。且由於此領域研究部分國內外皆較少，因此希冀透過此次研究，能替台灣經營不易的獨立書店研究留下一筆歷史痕跡。 zh_TW dc.description.abstract In this era of chain bookstore everywhere, there are still some different style of independent bookstores. The main issues of concern to the operators, through the film, lectures or reading and other different ways, efforts to spread the bookstore theme, and even operate a different bookstore characteristics, so that the bookstore is no longer just selling books or selling stationery space. This paper aims to study the business model of the independent bookstore, more than three years, and through qualitative research of interviews and observation, to build a case of business model, in addition to the operator has opened in the past Another independent bookstore experience, but also with the same region to do the comparison, and ultimately come to similar or different. And because the research in this field is relatively low at home and abroad, so I hope that through this study, for Taiwan′s study the independent bookstore left a historical traces. en_US DC.subject 獨立書店 zh_TW DC.subject 台灣書店發展史 zh_TW DC.subject 商業模式 zh_TW DC.subject independent bookstore en_US DC.subject Taiwan bookstore history en_US DC.subject business model en_US DC.title 獨立書店的商業模式──以荒野夢二為例 zh_TW dc.language.iso zh-TW zh-TW DC.title The Business Model of independent bookstore－A case study of “Aranoyumeji” en_US DC.type 博碩士論文 zh_TW DC.type thesis en_US DC.publisher National Central University en_US