| dc.description.abstract | Valve is the basic element in the piping system, which is a kind of mechanical device used to control medium volume, direction, pressure, and temperature. The common valves such as faucets and gas regulator around our life belong to plumbing valves, however, industrial valves are much more complicated compared with them. Industrial valves can be operated in manual by lever and gear box, or operated in automation for complex control system according to service needs. Depends on the functions and applications, there are various kinds of valve available, all of them play the important roles in plumbing, fire control, mechanical, oil exploration, oil refinery, petrochemical, power plant, semi-conductor, etc. industries.
The case company studied in this article has relied on the huge demand from China market as their main revenue, however, the valve demand reduced with the excess capacity in China’s petrochemical industries. The case company is facing to make strategy adjustments due to the changes from market structure and external environment, and the impacts from internal organization change and operation scale expanding. Motivation 1 of this research is through the analysis of valve business environment and potential competitors to know what opportunities and threats that the case company is facing.
The management of the case company has to make critical decision, review the existed business model to adjust business strategy. Motivation 2 of this research is to evaluate the performance of strategy adjustment by the 8 - Cross Business Model analysis, through the understanding to external and internal environment of business, offer the case company a possible solution for reference to make strategy adjustment. | en_US |