| dc.description.abstract | Recently, because of oil refineries closing in Kaohsiung of the CPC Corporation original raw material supply to disrupt, Renda Industrial Park source of chemical materials and transportation cost caused a significant impact, coupled with the demand of the urban planning transition, Renda Industrial Park is a petrochemical factory which migrates petrochemical to Kaohsiung petrochemical zone, becomes the urgent topic.
In addition to the pursuit of enterprise sustainable development, investing in mainland China or overseas, also become one of the options for enterprise development way.
Hope can through to Kaohsiung Renda Industrial Park of petrochemical enterprises, the in-depth understanding of the cross-strait investment layout. And then find out the suitable orientation for Kaohsiung Renda Industrial Park in the transformation of petrochemical industry next 20 years. Expect to promote the employment rate in Kaohsiung, let people have the chance to stay at home working.
This study use the SWOT analysis method, Ho Tung Chemical group, Chang Chun chemical group, and LCY Chemical group, three cases are analyzed. And then put three cases petrochemical group company respective SWOT. Using the portfolio strategy, study put forward suggestions petrochemical group, three cases of competitive strategy on both sides of the layout. | en_US |