| dc.description.abstract | The thriving of 3C industry changes human being′s life style. People are addicted to use 3C products, no matter he or she is taking a walk、in sport、embarking the transportation vehicle, consequently propel the high demand of mobile devices, such as the commodity of mobile phone、tablet PC、Notebook PC、Virtual Reality devices、Augmented Reality devices、Mix Reality devices。The rechargeable secondary battery is the product created from this strong demand and has become more popular along with the development of light weight and the longtime-use power supply. Case company is dedicated on Lithium Ion battery ODM and OEM businesses, its worldwide market share once reached to around 15% along with its largest customer’s sales growth, but nowadays, its market share has dropped to around 10% while that largest customer transferred new mobile phone orders to the local China supply chain.
There are two purposes of this research: The first, while facing the rapid growth of local China supply chain, how the Number One battery maker can continue growing up her market share and what’s her competitive advantage to sustain her Number One position? The second, how the Case-study company will re-build her competitive advantage to gain back customer’s orders and to compete against Local China Supply Chain’s hard competition?
The conclusions are summarized as following,
According to the expound of 8-Cross business model whether the business may succeed or not will rely on 3 key successful factors: 1. The opportunity of time vouchsafed by heaven, 2. Favorable geographical position, 3. Support of people.
1. The opportunity of time vouchsafed by heaven: The development of Wearable devices has become mature gradually in IT industry that case-study company plays as the sole battery supply of mix virtual device for M customer, will be able to enlarge market share rapidly once the market of mix virtual device has become mature in 2018, and penetrates into the E-motor supply chain as the new energy application which has been planned in Mainland China’s 13-5 annual plan. Then the estimated company’s annual revenue and average ROIC will reach to 31.22%。
2. Favorable geographical position: The market share of wearable device will be enlarged as the sole source for major customer’s MR device, the engagement of current customer for medical device brand maker that case-study company will start the business from 2017. The ability to integrate and develop the auto test equipment and the mid-high range power battery module. Establishment of long distance after-sale service system over Europe, USA, Japan with cloud data collection center to penetrate into e-Motor business to increase CAGR to 13.98%.
3. Support of People: Re-engineer organization, adhere Employee centripetal force, promote operation excellence to enhance core competence, advocate zero defect spirit to improve product quality and production yield to reduce COS rate down to 85%. | en_US |