博碩士論文 103451020 完整後設資料紀錄

DC 欄位 語言
DC.contributor企業管理學系在職專班zh_TW
DC.creator黃介儒zh_TW
DC.creatorChieh-Ju Huangen_US
dc.date.accessioned2016-6-27T07:39:07Z
dc.date.available2016-6-27T07:39:07Z
dc.date.issued2016
dc.identifier.urihttp://ir.lib.ncu.edu.tw:444/thesis/view_etd.asp?URN=103451020
dc.contributor.department企業管理學系在職專班zh_TW
DC.description國立中央大學zh_TW
DC.descriptionNational Central Universityen_US
dc.description.abstract電動二輪車產業現行的商業模式無法解決基礎建設不足,例如交換站因建置成本高無法大量設置;使用習慣改變,例如燃油機車所需的加油站取得容易,電動二輪車一旦沒電需要常時間充電,且無適當的道路救援措施配合;電池損耗更換費用過高及車價因開發成本無法透過規模經濟進行分攤造成車價過高等問題,使得產品擴散速度無法加快,政府現行的補貼政策存在財政預算有限無法長期進行補貼及當補貼政策不明時,反而使民眾形成觀望心理的缺陷。 本研究主要透過商業模式圖的九大要素評估一創新商業模式,解決電動二輪車因充電站及電池交換站等基礎建設備不足而造成的產品擴散困境;並藉此商業模式減少燃油機車轉換到電動二輪車使用習慣改變造成的轉換成本;使高額的研發創新費用可以透過費用化的方式轉換到消費者身上,藉此創新商業模式加快電動二輪車取代燃油機車,以達成減少溫室氣體排放的目的。zh_TW
dc.description.abstractIn currently industry of electronic motorcycles, business model cannot fit market and customer demand, the reason is too many difficulties to diffuse electronic motorcycles well, and these difficulties include insufficient infrastructure for electronic motorcycles, users do not want to change their behavior from fuel motorcycle, and users also worry about roadside assistance. Even though, government go into many good policies to promote electronic motorcycles, the result is still not good enough. This research discusses the business model of electronic motorcycles, using case study method and Business Model Canvas to analyze industry of electronic motorcycle in Taiwan, and made a new business model to solve these issues.en_US
DC.subject電動二輪車zh_TW
DC.subject電動機車zh_TW
DC.subject商業模式zh_TW
DC.subject商業模式圖zh_TW
DC.subject成本效益zh_TW
DC.subjectElectronic Motorcycleen_US
DC.subjectBusiness Modelen_US
DC.subjectBusiness Canvasen_US
DC.title電動二輪車之商業模式評估zh_TW
dc.language.isozh-TWzh-TW
DC.titleBusiness Model of Electronic Motorcyclesen_US
DC.type博碩士論文zh_TW
DC.typethesisen_US
DC.publisherNational Central Universityen_US

若有論文相關問題,請聯絡國立中央大學圖書館推廣服務組 TEL:(03)422-7151轉57407,或E-mail聯絡  - 隱私權政策聲明