| dc.description.abstract |
In recent years, sharing economy has become the most popular topic. People can go out without driving their own cars, open the phone App can call the Uber driver to take you to anywhere. People who traveling do not have to worry about staying too expensive, when they use the Airbnb platform, they can find many cheap and comfortable rooms. ‘Carpool’ is not a new concept, but it benefits from the sharing economy, making more and more people willing to engage in carpooling. There are more and more platforms to solve these needs.
In the popularity of Internet and handheld mobile device, there are still many worries worthy of attention and discussion, there are many literature have been discussed in the relevant topics, that trust and privacy is to determine the success of the economy can be a key factor in the success. Therefore, this study aims to explore sharing economy, the user for the trust, privacy awareness, and then assess its willingness to share.
The results show that the perceived trust will have a positive and significant effect on the behavioral intention of carpooling. Both the perceived safety and the satisfaction will have a positive and significant effect on the perceived trust. The perceived privacy and reputation cannot be proved that the positive and significant effect on the perceptual trust. It is known that the individual is most concerned about the three variables of perceived trust, perceived safety and satisfaction, so that the perceived privacy and reputation are not the main considerations factor. | en_US |