| dc.description.abstract | In recent years, computers, communications equipment and electronic products developed rapidly and sold a lot. These mobile devices require the battery to supply energy to keep the operation. With the increase in
manufacturing costs and market demand, the production base has gradually shifted to China with lower human resources costs where are of the same kind and the same language with Taiwan. At the same time, the government′s support, foreign investment, technology transfer and the maturity of the internal market are directly or indirectly promote the ability of Chinese manufacturers gradually increased. Therefore, many orders of Taiwan-funded manufacturers have been robbed by Chinese manufacturers. These phenomena led to the gradual decline in the market share of Taiwan-funded manufacturers. In addition, the notebook market and the Tablet PC market gradually saturated and notebook computers and tablet margins are gradually reduced. Now, Taiwan-funded battery factory′s competitive advantage is gradually reduced. Taiwan-funded battery assembly plant how to transform and how to reverse the situation with innovation is already a problem. This study uses the structure-conduct-performance analysis of industrial economics to study the Simplo(Taiwan-owned) , Dynapack(Taiwan-owned) , Celxpert(Taiwan-owned) and Desay(Chinese-owned) and Sunwoda(Chinese-owned). From the industry supply and demand analysis, extended to the market structure analysis, and then understand the battery assembly plant market share, product differentiation, cost structure and so on. The article compares the pricing behavior and research, innovation and the investment of different firms. Finally, the article compares the performance of Taiwan and Chinese companies through the performance of the annual statements and financial statements of the manufacturers. The results show that, battery assembly manufacturers gradually developed in the automotive, power, energy storage lithium battery in recent years. Many industry analysts predict that these fast-growing product markets will have a good income if they can be put into production early. Analysis pointed out that the industry is highly oligopolistic market, so there is no squeeze into the forefront of manufacturers will lead to a significant decline in market competitiveness. In addition, different business models and different government policies led to the gradual decline in the competitiveness of Taiwan-funded manufacturers and Taiwanese manufacturers to increase the pressure. Therefore, the Taiwan-funded manufacturers how to join world′s and China′s supply chain of mobile devices, electric car brand with the original advantages, will be able to maintain the original market competitiveness. | en_US |