DC 欄位 值 語言 DC.contributor 高階主管企管碩士班 zh_TW DC.creator 洪年賜 zh_TW DC.creator Nian-Szu Hung en_US dc.date.accessioned 2017-6-19T07:39:07Z dc.date.available 2017-6-19T07:39:07Z dc.date.issued 2017 dc.identifier.uri http://ir.lib.ncu.edu.tw:444/thesis/view_etd.asp?URN=104450037 dc.contributor.department 高階主管企管碩士班 zh_TW DC.description 國立中央大學 zh_TW DC.description National Central University en_US dc.description.abstract 在過去十年當中雖然智慧型手機的驚人發展。然而，此市場已經快速進入成熟階段，增長力道持續在減弱。智慧型手機的發展也從異中求同，逐漸轉變成同中求異的變革。在整個產業的主要零組件，例如：處理器、顯示液晶螢幕、相機、記憶體等主要來自幾個主要廠商的生產的可互換零組件。因此，在智慧型手機供應鏈中的公司都努力打破此現狀以提高競爭力。 本研究研究了智慧型手機零組件公司 — D公司的實際例子，進行“安索夫矩陣”分析，規劃其增長戰略，並提出在同一市場開發新產品。其次，它分析了欲併購的目標，進而得以通過併購獲得創新的智慧型手機的新零組件。本研究使用各種方法分析案例，並提出了併購決策的建議。 zh_TW dc.description.abstract The last decade has witnessed a phenomenal boom of the smartphone. However, the market has quickly entered a mature stage, where growth has been diminishing. Smartphone development has transformed from one that is “seeking common ground while keeping differences” into one that is “seeking difference from commonness.” In the whole industry, the main components, i.e., CPU, LCD, Camera, RAM (memory), are mostly from a few common suppliers. Much of them produce interchangeable parts. Thus, companies in the smartphone supply chain all endeavor to break new grounds to improve competitiveness. This study looks into the case of Company D, a smartphone electronic components manufacturer. It conducts an “Ansoff Matrix” analysis to plan for its growth strategy, and proposes to develop new products in the same market. Second, it analyzed a target for acquisition and merger, though which innovative new components for smartphone can be obtained through M&A. This study analyzes the case using various methods, and provides a suggestion for its M&A decision. en_US DC.subject 成長策略 zh_TW DC.subject 併購 zh_TW DC.subject 電子零組件 zh_TW DC.subject 企業評價 zh_TW DC.subject Growth Strategy en_US DC.subject Merger & Acquisition en_US DC.subject Electronic Components en_US DC.subject Business Valuation en_US DC.title 電子零組件業D公司的併購決策分析 zh_TW dc.language.iso zh-TW zh-TW DC.type 博碩士論文 zh_TW DC.type thesis en_US DC.publisher National Central University en_US