| dc.description.abstract | For a long time, only a few enterprises to develop into self-brand in Taiwan, mostly for the world′s world-class manufacturers do OEM and ODM. Additionally, economic policy across the Taiwan strait has relaxed for the past few years, and a variety of industry operating costs continue to increase the pressure, China and ASEAN have gradually threatened the survival of Taiwan′s manufacturers existing space.
In the resources and manpower increasingly lack of congenital environmental disadvantage, once the global market belief that the cost of Taiwan′s manufacturing industry is no longer an advantage, when the time comes, Taiwan notebook computer manufacturers will be don′t know whom to turn to, should we continue to maintain OEM model or from the OEM model for the transformation of self-brand? Will be the future of Taiwan notebook computer industry to develop an important issue.
In 2008, ASUS enterprise has feel this, they integration of corporate resources and spin off the brand marketing and the OEM manufacturing of department, ASUS decide focus on brand business model of moving forward. The conclusions of this study are as follows:
1. The establishment of corporate brand image, the brand and talent is the future of Taiwan′s industrial survival.
2. Independent the foundry business and brand business, increase the core business to establish a competitive advantage, conducive to long-term development of enterprises.
3. Focus on R&D innovation, analyze and understand the global market, and the establishment of differentiation with competitors in order to allow enterprises to sustainable development.
4. Enterprises should pay attention to market segmentation, product diversification and customization mode of operation, so that product value maximization, and establish a sound marketing service system. | en_US |