| dc.description.abstract | In the past, Internet insurance in Taiwan has been open for many years, but the results are not as good as expected. Due to the trend of financial science and technology push wave to help LAN, with modern network dependence and the use degree is high, and for those who seek to pay more attention to personal privacy, fast and convenient, the development potential of the government and the industry again promising online insurance market. The purpose of this study is to discuss the factors that consumers are willing to choose online, their personal characteristics, their consumption habits, and the analysis of company, commodity and usage. In this study, questionnaires were used to collect data, and 607 questionnaires were valid. The results of the study respondents part of personal characteristics and the past experience of online shopping items will cause the relationship between online insurance, online insurance industry and promote the marketing strategies of different pathways to provide the direction of thinking, increase customers′ actual behavior. | en_US |