| dc.description.abstract | ＂Live-Stream Shopping＂ is currently an emerging development consumption way. In addition to changing the consumption habits of consumers to physical store, it become a business model in which many companies have transformed themselves. It also provides an authentic experience that other online shopping platforms cannot provide, so that consumers can see the live image of the goods on-site testing, and understand the actual function of the goods. As a result of this kind of advantage, ＂ Live-Stream Shopping ＂ has become a popular consumption way, and it has become the craze that swept the world.
However, the ＂Live-Stream Shopping＂ has many legal problems such as legal loopholes, legal application doubts, regulations are not easy to implement in practice , the law applies confusion and many legal issues. In response to this new consumption way , the government still does not have a complete legal system, and there is no competent authority to plan and oversee the the development and implementation of a comprehensive strategy for the appropriate management of the regulatory regime on ＂Live-Stream Shopping＂.
How to deal with and solve various legal problems at this time has become the subject of this paper. In response to the domestic and foreign (US, EU and China) practices, the paper proposes the regulatory models and legislative proposals that can be adopted in the future for the consideration of subsequent legal control policies to construct a sound legal system.
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