| dc.description.abstract | With the popularization of the Internet, modern life has long been attached to social media. This research aims to explore how the sense of belonging affects social capital in social media and real life? According to the experience and background of different social network users, we would explore whether there are significant differences. The subjects of this study are social media (Facebook, Instagram) users who are over 18 years of age. This study collected data using online questionnaires. A total of 388 valid questionnaires were completed and analyzed through statistical software SPSS 24 and Amos 24. Using the path analysis to explore the causality of the hypotheses of this study, the following conclusions are drawn from the research results. First, belonging has a significant impact on both online social capital and offline social capital. Second, male users and female users have significant differences in their online belonging, online bonding social capital, and online bridging social capital. Third, users who have used Facebook for more than 11 years and users who have used Instagram for more than 6 years have a significantly higher perception of importance on offline belonging, offline bonding social capital, and offline bridging social capital than those with less than 5 years of users. Fourth, users who use social media for more than 61 minutes a day have a significantly higher perception of the importance of online belonging and online bridging social capital than users who use social media for less than 30 minutes. Based on the results of this research, it could be the reference basis for future researchers in the relevant studies on social media, social capital, and sense of belonging. | en_US |