| dc.description.abstract | At present, the application of massive data analysis in the corporate world is becoming more and more mature, and at the same time, government agencies and public departments have begun to try to use massive analysis data to improve governance performance and public opinion.
This research first deals with the keyword setting of the Hakka policy in Taoyuan City, and selects the keywords (Taoyuan & Hakka) first. Then, it cooperates with the exploration concept of the big data search engine and the report of the Taoyuan Hakka Cultural Bureau on the city council. As well as the keywords that appeared in the Hakka budget of Taoyuan City, perform Bollinger logic operations.
Finally, dialogue with experts and scholars on all the analyzed data, and a comprehensive analysis of Hakka policies in Taoyuan City during the measurement period. This research analyzes the four major aspects of Hakka policy in Taoyuan City: volume trends, data exploration, opinion leaders and exploration concepts. In terms of volume trends, Taoyuan’s Hakka policy peaks are mostly focused on politicians’ commitments and political views during the election process; in the data exploration section, the communication trend is mainly based on the Taoyuan Hakka Cultural Bureau, Taoyuan Hakka Affairs Bureau and other public authorities. Institution-based. In the popular channel section, it is concentrated on the paper windmill tool group, teacher Xu Wei’s Facebook, on the Internet, the Hakka policy in Taoyuan City has a network favorability of 8。82, which is definitely very high; but the social activity is only 1。14 This shows that the Hakka policy is mainly based on the publication of the public sector to the media, which has not been favored by the social media; the rapid increase in the community index shows that the election is still a panacea to promote Hakka policy.
Then, in the opinion leaders part of Taoyuan City’s Hakka policy, it is mainly based on politicians or opinion leaders’ story-telling posts; finally, in the exploration concept part of netizens caring about Taoyuan City’s Hakka policy, it focuses on the romantic Taiwan art season. ‘’Lianlian Lubinghua’’ and other activities.
After big data analysis and dialogue with experts and scholars, it is shown that Taoyuan City’s Hakka policy is highly positive and worthy of recognition. Unfortunately, it is mostly limited to the promotion of the public sector and politicians.
This shows that the Hakka policies of Taoyuan City have a low voice and a high degree of goodwill. It can be said to be a 「bonus zone「 for the various policies of the Taoyuan City Government. With a little investment, they immediately get a high degree of satisfaction. How to make Taoyuan City’s Hakka policy take root down and let the people spontaneously care and share will be the next stage of the challenge for Taoyuan City Government. | en_US |