| dc.description.abstract | China′s economy is entering a ＂new normal＂ of decelerating growth. The direction of economic transformation is toward creating high-end manufacturing and advanced manufacturing. The downstream customers of carton packaging industry are increasingly evident in the trend of consumption upgrading. Among them, product packaging needs upgrading. The Ministry of Industry and Information Technology of China has put forward clear guidance on the transformation and development of packaging industry. In order to conform to the adjustment of supply-side structure, the packaging industry will develop towards service-oriented manufacturing industry.
This research chooses H Packaging Printing Co., Ltd. of China′s carton packaging listed companies as a case (hereinafter referred to as H Packaging Company) to analyze and interview experts through the relevant literature of manufacturing service, summarize the service-oriented aspects of manufacturing industry, develop the matrix structure of manufacturing service-oriented transformation strategy of carton packaging industry, and discuss the relevant strategies of the case H packaging company based on this framework. Finally, the conclusion can be used as an important reference for the development of other carton packaging enterprises in China.
The conclusions of this study are as follows:1.
1. Case H Packaging Company′s Intelligent Integrated Packaging Solution (IPS), which is derived from the packaging integration service facet in the manufacturing service transformation strategy matrix, and the application of intelligent technology, solves the customer′s pain point in time. With its own packaging expertise and national coverage of production capacity, it develops the service transformation in the client packaging process.
2. Case H Packaging Company announced the establishment of PSCP in 2016. After the cloud platform of packaging industry supply chain was officially launched in 2017, it estimated that the sales of supply chain services in 2018 would exceed 2.5 billion. The strategic points derived from the supply chain platform facets in the transformation strategy matrix of manufacturing service have achieved certain results and brought certain brand effects in the market. Benefit.
3. Case H packaging company′s personalized packaging customization service transformation, in the manufacturing industry service transformation strategy matrix customization service facets derived from the strategy points, using digital printing + carton media applications, temporarily no way to verify the executable mode. | en_US |