| dc.description.abstract | Gongguan Township of Miaoli County is the only area in Taiwan dedicated to the production of jujubes, which has more than 140 years of history. Since the launch of the ＂One Town One Product＂ (OTOP) policy by the Small and Medium Enterprise Administration of the Ministry of Economic Affairs in 1989, townships across Taiwan have worked hard to enhance their OTOP industries by making use of their unique terrain and one-of-a-kind products as well as the vibrant local culture. They have promoted tourism in local industries and facilitated the transformation and upgrade of traditional industries to increase product quality and enhance local OTOP development. This study is based on the theory of ethnic identity with the concept of
resource sharing at its core. Secondary analysis, qualitative analysis, and semistructured in-depth interviews were used to study the OTOP industries of Hakka
villages to learn about the history of the jujube industry.
The research showed that jujubes were native to Mainland China and were brought in by immigrants from their hometowns to Taiwan where they were mainly grown in Gongguan Township, Miaoli County. After the end of World War II, Taiwan underwent a transformation from the import of New Year′s goods and restrictions on pharmaceuticals to consumption based on healthy diets. Therefore, this study, titled ＂One Town One Product Industries in Hakka Villages — A Study of the Jujube Industry in Gongguan Township of Miaoli County＂, has two research objectives:
1. Study the history of the jujube industry in Gongguan Township, Miaoli County;
2. Study the difficulties in the development of the jujube industry in Gongguan Township, Miaoli County and propose recommendations.
The study includes document analysis and onsite interviews of professionals in the local jujube industry to assess the history of the jujube industry and the changes in
business operations and marketing models of the jujube operators in Gongguan as they faced changes in the society, environment, and the consumer market to attain sustainable development.
This study identifies key developments in the history of the jujube Industry in Gongguan Township of Miaoli County as well as the current challenges and development of feasible response strategies with the aim of supporting the continuous growth of the jujube industry in Gongguan. The industry is expected to improve the livelihood of farmers and the agricultural economy, facilitate even development,
promote local industry development and sustainability, and become the highlight of the tourism industry in Gongguan Township of Miaoli County. | en_US |