| dc.description.abstract | Due to the high mobility and convenience of private vehicles, the proportion of Taiwan’s private vehicles is still high. Yet, the exhaust emission of private vehicles, which caused the air pollution more and more serious in the city. Futhermore, under limited road traffic load, the expansion of the population and the increasing number of private vehicles have lead to traffic congestion as well. Therefore, in order to reduce the use of private vehicles, the government actively promotes the intelligent transportation of the city and hopes to improve the efficiency of public transportation.
Among them, ＂ Mobility as a Service (MaaS)＂ is a new service concept of transportation. Its concept is to integrate all transportation service in a platform through a mobile App, which provides monthly ticket, route planning, online booking and payment. Makes the travel more seamless and convinence.
This study aims to investigate the key factors contributing to the purchase intention of the Monthly tickets by using multinomial logit model (MNL) and error components logit model (ECL) based on a stated preference questionnaire survey. The results show that the monthly ticket price, the provision of mobile App services, the distance between the residence and the MRT station, the distance between the residence and the train station, the county and city where the residence is located, parking fee at the work place, monthly travel expense, age, monthly income, career, commuting time are the key factors affecting the purchase intention of public transportation monthly tickets.
In addition, this study also conducted elasticity analysis and price sensitivity analysis to understand the changes in the market share of various monthly ticket plans and private vehicles at different prices. The analysis found that for private vehicle users, the increase in private vehicle compared with lowering the monthly ticket price, travel costs can enable private vehicle users more willing to switch to monthly tickets. For public vehicle users, it can reduce monthly ticket prices and use mobile app services to attract them to use monthly tickets. At the end, suggestions on improvements of MaaS services and monthly ticket for public transportation are proposed. | en_US |